With time, proliferation of discovery & buying channels, and choice of products & availability of vendors in the market - buying decisions are becoming more complex. Add to that the changing landscapes of organization structures, roles of internal stakeholders in the buying process & you have the perfect script for your marketing teams’ nightmare.
Success of marketing teams today, is measured not on number of campaigns run or engagement created - but on marketing ROI & bottom line contribution.
In this webinar we will discuss:
“ Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.” –Neil Patel, New York Times Bestselling Author
The adoption and use of digital marketing technologies in the high-tech industry is far higher and mature as compared to other industries but high tech marketers are facing challenges in measuring revenue and customer experience.
Revenue has become the most important metric for measuring marketing success. So how can our growth frameworks be just lead or demand focused?
In this webinar we will discuss:
As B2B tech marketers, our mission statement is to drive growth. To maximise our returns on marketing initiatives, tech brands are looking at strategies & tools that have the most potential to engage decision makers.
In this webinar we will discuss:
Rahul’s focus is on driving digital innovation for some of the most well-known brands. He has spent over a decade in helping organizations get more value from the digital medium. He believes that digital innovation occurs when organizations look at business problems with three lenses – Marketing Strategy, Experience Design, and Technology.
Amit leads the brand restructuring & revamp at Altudo. He helps Altudo create 1:1 personalized experiences & curated engagement analytics- that drive revenue for their clients. He has over a decade of expertise in enabling Digital Transformations, Brand Management, Product/SaaS Marketing, and set up Demand Gen engines, Go-to-Market strategies - across various industries.
Free workshops, expert advice & demos- to help your realize value with Sitecore
RegisterParticipate in our event survey , meet us at our booth , get free giveaways & a chance to win an iPhone 11
Let’s go