Live Webinar Series

B2B Tech Marketers' Series: Best Practices for Marketing Success

B2B marketing has evolved & continues to evolve as tech proliferates into our lives each day.
As marketers today, we operate in a world where our customers are more connected & distracted than ever before & are bombarded with brand messaging with an abundant choice of products and channels.

So what are the strategies, best practices & trends that will redefine success in 2020 & beyond?
Join our webinar series.

scrren-icon 8 Aug | 2 PM ET | 11 AM PT
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B2B Tech Marketing : Trends that are redefining success for marketers

With time, proliferation of discovery & buying channels, and choice of products & availability of vendors in the market - buying decisions are becoming more complex. Add to that the changing landscapes of organization structures, roles of internal stakeholders in the buying process & you have the perfect script for your marketing teams’ nightmare.

Success of marketing teams today, is measured not on number of campaigns run or engagement created - but on marketing ROI & bottom line contribution.

In this webinar we will discuss:

  • How is B2B Marketing evolving
  • Tech Marketing metrics & challenges
  • Best Practices to improve: Acquisition, Engagement & Conversions
  • What category leaders do right
  • Choosing the right martech stack
scrren-icon 15 Aug | 2 PM ET | 11 AM PT
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Building a Revenue Engine for Tech Marketers using Sitecore

“ Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.” –Neil Patel, New York Times Bestselling Author

The adoption and use of digital marketing technologies in the high-tech industry is far higher and mature as compared to other industries but high tech marketers are facing challenges in measuring revenue and customer experience.

Revenue has become the most important metric for measuring marketing success. So how can our growth frameworks be just lead or demand focused?

In this webinar we will discuss:

  • Your website & personalization at scale
  • How website experiences tie into your marketing engine
  • Transforming from lead gen to a Revenue Engine
  • Persona & customer journey mapping
  • Integrating your martech stack
  • Marketing automation- Best practices
scrren-icon 22 Aug | 2 PM ET | 11 AM PT
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Strategies that drive growth for Tech Marketers

As B2B tech marketers, our mission statement is to drive growth. To maximise our returns on marketing initiatives, tech brands are looking at strategies & tools that have the most potential to engage decision makers.

In this webinar we will discuss:

  • The new marketing KPIs
  • Omnichannel Marketing Dashboards
  • Account Based Marketing
  • Lead Scoring & Attribution
  • How to leverage Sitecore Engagement Analytics


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I want to connect with the SME


Rahul Khosla

CEO, Altudo

Rahul’s focus is on driving digital innovation for some of the most well-known brands. He has spent over a decade in helping organizations get more value from the digital medium. He believes that digital innovation occurs when organizations look at business problems with three lenses – Marketing Strategy, Experience Design, and Technology.

Amit Thapliyal

Amit Thapliyal

VP - Marketing, Altudo | MVP - Strategy, Sitecore

Amit leads the brand restructuring & revamp at Altudo. He helps Altudo create 1:1 personalized experiences & curated engagement analytics- that drive revenue for their clients. He has over a decade of expertise in enabling Digital Transformations, Brand Management, Product/SaaS Marketing, and set up Demand Gen engines, Go-to-Market strategies - across various industries.

Expert Workshops

Free workshops, expert advice & demos- to help your realize value with Sitecore


Session Presentations

  • Sitecore + SFMC= Marketing Success
  • Transforming The Future Of eCommerce
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