Live Webinar Series

B2B Tech Marketers' Series: Best Practices for Marketing Success

As marketers in software and product companies, you operate in a world where your customers are more connected & distracted than ever before & are bombarded with brand messaging with an abundant choice of products and channels.
So what are the strategies, best practices & trends that will redefine success in 2020 & beyond?

scrren-icon 29 Aug | 2 PM ET | 11 AM PT
0 1

How to optimize CX through your Martech stack & drive revenue

CX is the cornerstone of the digital strategy for all successful brands today & can potentially deliver up-to 3X ROI. Brands who get it right are able to personalize & orchestrate CX at scale by leveraging their Mar-tech stack- which incidentally forms a major part of our budgets – 21% of B2C marketing budgets as per Forrester, and 33% of B2B marketing budgets, according to Gartner.

Join us on our webinar as we dig deeper into how customer centric organisations are succeeding by transforming their mar-tech stack into an engine for revenue & growth.

We will cover:

  • How to personalize customer experience to drive more conversions
  • How to stitch together a Single view of customers across platforms & channels
  • Why Customer Journey mapping is important & how your martech stack can help
  • How a Connected mar-tech stack helps create a seamless customer experience
scrren-icon 12 Sep | 2 PM ET | 11 AM PT
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How to leverage Sitecore to create market leading B2B websites for software and product companies

Your website drives revenue. It is a key source to generate high quality leads to drive revenue.

As B2B tech marketers, our mission statement is to drive growth. To maximize our returns on marketing initiatives, tech brands are looking at strategies & tools that have the most potential to engage decision makers.

In this webinar we will discuss:

  • Strategies uses by marketers to drive high quality leads
  • Key features of the website
  • Key technologies used by market leading websites including CMS, MAP, Conversational Marketing, AI and Analytics
  • Why is sitecore ideal for software and product company websites
  • Best practices in leveraging Sitecore to create engaging experiences and drive leads


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Rahul Khosla

CEO and Founder, Altudo

Rahul’s focus is on driving digital innovation for some of the most well-known brands. He has spent over a decade in helping organizations get more value from the digital medium. He believes that digital innovation occurs when organizations look at business problems with three lenses – Marketing Strategy, Experience Design, and Technology.

Amit Thapliyal

Amit Thapliyal

VP - Marketing, Altudo

Amit is leading brand restructuring & revamp at Altudo. He helps Altudo create 1:1 personalized experiences & curated engagement analytics- that drive revenue for their clients. He has over a decade of expertise in enabling Digital Transformations, Brand Management, Product/SaaS Marketing, setting up high performance Demand Gen engines, Go-to-Market strategies - across various industries.

Expert Workshops

Free workshops, expert advice & demos- to help your realize value with Sitecore


Session Presentations

  • Sitecore + SFMC= Marketing Success
  • Transforming The Future Of eCommerce
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