B2B Technology & SaaS Marketing- Best Practices & Trends

Growth is necessary for any company to survive. However, throughout the process of growing a business, you are continuously discovering and solving new challenges that stand between you and growth. Whether it’s product-market fit, finding the right marketing tools, creating awe-inspiring customer experiences, measuring your marketing efforts and driving conversions.

Join our panel of experts to know latest B2B Tech and SaaS Marketing trends, these will force you to re-think your 2020’s marketing strategy.

This webinar will cover:

How is B2B Marketing evolving
How are tech/SaaS different
Tech/SaaS Marketing Metrics - Challenges
Best practices to improve: Acquisition, Engagement and Conversions
How to design experiences for Customer Journey Mapping
What category leaders do right

Who should attend

Tech/SaaS Marketers
C-Level Executives
SaaS Leaders
Digital Marketers
Business Process Managers

Presenters

Rahul Khosla

CEO

Rahul’s focus is on driving digital innovation for some of the most well-known brands. He has spent over a decade in helping organizations get more value from the digital medium. He believes that digital innovation occurs when organizations look at business problems with three lenses – Marketing Strategy, Experience Design, and Technology.

Amit Thapliyal

VP - Marketing, Altudo | MVP - Strategy, Sitecore

Amit is leading brand restructuring & revamp at Altudo. He helps Altudo create 1:1 personalized experiences & curated engagement analytics- that drive revenue for their clients. He has over a decade of expertise in enabling Digital Transformations, Brand Management, Product/SaaS Marketing, setting up high performance Demand Gen engines, Go-to-Market strategies - across various industries.

LIVE WEBINAR