B2B Technology & SaaS Marketing- Best Practices & Trends

Thursday, 8 Aug | 2 PM ET | 11 AM PT


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Growth is necessary for any company to survive. However, throughout the process of growing a business, you are continuously discovering and solving new challenges that stand between you and growth. Whether it’s product-market fit, finding the right marketing tools, creating awe-inspiring customer experiences, measuring your marketing efforts and driving conversions.

Join our panel of experts to know latest B2B Tech and SaaS Marketing trends, these will force you to re-think your 2020’s marketing strategy.

This webinar will cover: 

  • How is B2B Marketing evolving
  • How are tech/SaaS different
  • Tech/SaaS Marketing Metrics - Challenges
  • Best practices to improve: Acquisition, Engagement and Conversions
  • How to design experiences for Customer Journey Mapping
  • What category leaders do right

Who should attend 

  • Tech/SaaS Marketers
  • C-Level Executives
  • SaaS Leaders
  • Digital Marketers
  • Business Process Managers


Rahul Khosla

CEO, Altudo

Rahul’s focus is on driving digital innovation for some of the most well-known brands. He has spent over a decade in helping organizations get more value from the digital medium. He believes that digital innovation occurs when organizations look at business problems with three lenses – Marketing Strategy, Experience Design, and Technology.

Amit Thapliyal

Amit Thapliyal

Global Marketing Director, Altudo

Amit is leading brand restructuring & revamp at Altudo. He helps Altudo create 1:1 personalized experiences & curated engagement analytics- that drive revenue for their clients. He has over a decade of expertise in enabling Digital Transformations, Brand Management, Product/SaaS Marketing, setting up high performance Demand Gen engines, Go-to-Market strategies - across various industries.