On-Demand Webinar

Atomic Content Modeling with Contentful

In partnership with contentful


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The number of channels we consume digital experiences through is growing daily. To facilitate their presence on these many platforms, companies must embrace reusable content and composable experiences.

API-first platforms rest on structured content, which offers easy creation and organization of composable, reusable experiences. This platform and approach helps businesses reduce duplication efforts by modelling atomic content in a one and done fashion.

During this webinar, Andrew Kumar, Contentful’s director of platform strategy, Allan White, Contentful’s enterprise solution engineer, and Varun Nehra, Altudo’s SVP of digital solutions, will discuss how to achieve content as a service with atomic content modeling and why it’s important.

Key takeaways:

  • Gain insight on headless CMSes, content platforms and how they differ
  • Become familiar with atomic content modeling
  • Hear about the benefits of atomic design from content reusability to composable experiences
  • Learn how to use atomic content modelling with structured content and MACH architecture



Andrew Kumar

Director of Platform Strategy, Contentful

Andrew leads digital platform strategy at Contentful, supporting and leading teams solving technology strategy, platform ecosystem, digital ops, marketing, sales, digital transformation, and Contentful at scale via multi-space implementations.


Allan White

Enterprise Solution Engineer, Contentful

Allan White is an Enterprise Solutions Engineer at Contentful with 25 years of experience in design, UX and web development. You can connect with him on Twitter or his site, and he is a regular contributor to the Contentful Blog.

Varun Nehra

SVP of Digital Solutions, Altudo

Varun's focus is to deliver digital transformation through robust, end-to-end digital marketing solutions that leverage strategic solution design & innovation. He is a seasoned enterprise solutions architect and a technology leader with 15+ years of industry experience.

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