Activating Content Personalization at Scale Via Atomic Content Structures

Typically content production focusses on addressing the masses which limits the potential of content to create a truly personalized experience for individual customers. Brands that personalize how and where they engage with their customers have a winning edge.

To enjoy the benefit that personalization brings with itself, content must be produced as individual components which can be combined and re-used with other pieces, depending on that stage of the consumer in the buying journey. These individual components are better known as Atomic Content Structures. In this infographic, you will gain insights about-

  • Elements that make atomic content structures
  • Meaning and significance of content personalization
  • Ways to activate content personalization
  • Pioneering personalization with Sitecore
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