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American Express

Founded in 1850, American Express is one of the top global financial services firm, and is Forbes' 23rd most valuable brand in the world.

Use Case

Digital Strategy & Marketing Operations: American Express wanted to upgrade their digital infrastructure to be more responsive to varied customer needs, deliver personalized experiences across channels, and derive customer insights.


Amex needed a strong partner to help them successfully develop and deploy dynamic content and marketing automation platforms, along with strategies and campaigns.

  • Maintain Amex's leadership position in a highly competitive financial services marketplace
  • Develop an elaborate roadmap to improve the digital presence and performance of the firm
  • Integrate massive amounts of customer data with present systems, to help the brand garner insights
  • Manage cross platform content migration for their global sites

What We Did

Altudo adopted multiple approaches to help American Express transform their digital technology strategy, which includes:

  • Client Referral Program - This was designed for sharing referral/reward emails via Eloqua, based on customer actions and transactions done in SFDC
  • Asset Management Program - This helped the firm pull data from SFDC regularly, based on parameters such as client record type, last transaction date, number of days since last transaction, etc.
  • Customer Preference Center - This was set up, to capture customer responses from multiple channels, by sending a series of emails. Thereafter, the entire database gets updated for further usage.
  • Sales Nurture Campaign - This campaign was designed for prospects that are nominated by the sales team, specifically prospects that are stuck in the opportunity stage in SFDC.
American Express - Digital Strategy - Marketing Operations - Altudo


Altudo executed multiple projects, in 4 continents across stakeholders, and thereby evolve the digital performance for American Express. Some of the key achievements are:

American Express - Digital Strategy - Marketing Operations - Altudo

  • Delivered $1.9 billion in pipeline value
  • Another $1.3 billion cost savings was achieved
  • The Marketing Operations Center achieved 97.6 in SLA Adherence, and 99.8% in Uptime.

Get in Touch

We are ready to show you how the world of futuristic 1:1 personalized experiences will look like. Have us call you back!