Widen is a Digital Asset Management Software (DAM) with which Sitecore Connector marketers can combine the capability of a DAM system with a Content Management System (CMS). DAM has the capability of delivering personalized and automated content. It also provides integrated embedded codes to marketers to integrate images with the content.
With embedded code, the content editor quickly inserts the latest content like logo and banners on the digital pages within the Sitecore Experience Editor.
Growing media library requires a central hub from where teams can search the assets and organize the files. Widen helps in managing the central hub of the media library.
Widen follows the COPE strategy, i.e., Create Once, Publish Everywhere. We can analyse the performance of the content by tracking asset view and downloads. Widen provides the centralized location for content lifecycle for faster delivery of content which improves the time to market.
What is DAM?
DAM is a way of administering, distributing, and organizing media files. A DAM Software helps brands to develop a library of photos, videos, graphics, PDFs, and templates; sharable and ready to deploy.
DAM originated in 1990 with digitalization of marketing. An explosion of media files made it difficult to manage them in individual computers or shared folders. For the marketing team, it took a lot of effort just to find the content of the product launches and campaigns. DAM experts studied the information management techniques used by librarians and used the same technique to media files.
Widen is used by brands for-
What are the benefits of DAM?
Simply put, it saves time at every step of the content lifecycle. The user can find, tag, clip, embed, convert, share, or publish assets.
It provides secure access to the content, thus protecting the brand from unauthorized access. Once approved, the latest version of files will reach its users.
A DAM also removes bottlenecks by enabling search and browsing of brand assets on their own, avoiding unnecessary emailing of files.
It provides analytics on searches, downloads, views, usage, and engagement.
For Sitecore developers to integrate Widen images with Sitecore, the approach is to use embedded codes from Widen.
When Sitecore displays an image on a Sitecore page/ carousel, the image coming from the Sitecore media library, the data type of the field will be an image.
For Widen integration with Sitecore, now the image data type will be changed to Rich Text and the Image Widen now will have the embedded codes.
Code to retrieve the image source and other attributes.
String ssrc =item.Fields["image"].Value;String strSrc =ssrc.Replace("&", "&");
string imageSrc = Regex.Match(strSrc, "Happy Coding ☺
Talk to us about how we bring together 1:1 personalisation, deep Martech Expertise, CX & Demand Gen Strategy, Engagement Analytics & Cross-Channel Orchestration to drive award winning experiences that convert
Get in touch for a complimentary consultation or a demo today.
Free workshops, expert advice & demos- to help your realize value with Sitecore
RegisterParticipate in our event survey , meet us at our booth , get free giveaways & a chance to win an iPhone 11
Let’s go