There is a large amount of content that is being produced by multiple departments of the same organization. This difficulty in generating this content is brought about by various departments using multiple tools, disjointed systems, convoluted processes with the inability to collaborate, plus poor visibility into how the content is performing. The challenge in generating content efficiently, coupled with the huge demand for it, has led to today’s content crisis.
In addition, a staggering 79.3 per cent said that lack of integration between their organization’s content management system and core business applications was a real stumbling block.
And finally, 70.5 per cent said that scaling out information management systems to other processes beyond its original deployment was also proving an impasse. To solve the problem of content crisis, organizations need to effectively plan, deliver and monitor content across all the touch points. This is where content hub solves the problem of content crisis and content duplication.
Sitecore Content Hub integrates digital asset management with digital rights management, marketing resource management, content marketing, and product content management in a single collaborative platform, enabling the entire marketing department to work in synergy, not isolated in silos:
Sitecore Content Hub™
The vision of Sitecore Content Hub is to set up content creation and delivery as a supply chain – “The Content Supply Chain”. It's time to look at content creation and publication as a process, and then provide a technology platform that allows for the execution of this process.
Sitecore content hub is a unified platform for bringing together diversified content to a single base, enabling multiple teams to make the best use of the content assets. This Sitecore CMS aims at making the lives of marketers, campaign managers and other teams easy. Content hub simplifies efforts of marketers to seamlessly integrate content and commerce.
1. Sitecore DAM™ (Digital Asset Management) - Sitecore DAM™ simplifies storage, management, distribution and control of digital assets.
2. Sitecore MRM™(Marketing Resource Management) - Sitecore MRM™ manages, budget, and control every phase of a marketing project.
3. Sitecore CMP™(Content Marketing Platform) - Sitecore CMP™ streamlines content strategizing, planning, creation, and publication.
4. Sitecore PCM (Product Content Management) - Sitecore PCM stays on top of all your product content for ecommerce and other downstream apps.
5. Sitecore W2P (Web-to-Print)-
And once content is built and approved in Content Hub, it’s ready to be shared in personalized and elevated experiences across all channels through Sitecore Experience Platform, and used to drive conversions with Sitecore Experience Commerce.
Data about how content is used and its effectiveness in engaging audiences and target segments is then passed back from the Experience Platform to Content Hub, where content planners and strategizes can use this information to better inform their decisions for what content to create next. All these solutions are part of Sitecore Experience Cloud – the end-to-end solution for managing your content lifecycle
Using content hub benefits everyone in the organization: marketers, content creators, content editors, human resource team, marketing ops, merchandisers as well as the IT department teams.
Managing content and digital assets is a primary concern for organizations undergoing digital transformation. Effective information management is not only an issue for the IT departments but also central to the overall business strategy.
Recently the very scale and nature of content management has changed – as well as the volume, richness and diversity of data needing to be managed, requiring a re-think in the way data, content and information is perceived in organizations by using a CMS like Content Hub
Altudo is a Sitecore Platinum partner with 500+ Sitecore projects delivered for 45+ Fortune 500 brands, across 7 industry verticals
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