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Kapil Oliveti
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Sitecore Social Connected Module – What’s and How’s

Account Based Marketing Success Metrics

As the name suggests, the Sitecore Social Connected Module allows visitors to log in to the website using their social media credentials. In this case, Sitecore does not access the visitor’s credentials, but instead uses the API to communicate with the social network. For instance, if a visitor does not grant access to their profile, the system redirects them back to the website, and the visitor has to log in to the website.

When a visitor logs in using his social network credentials, the Social Connected Module gets the information from the profile. The module then saves this information to a Sitecore user profile in the extranet domain and to a contact profile. This user profile has some service data, including access tokens and application ID.  On the other hand, the contact profile has information such as interests, age, sex and related data. Using social media credentials to log in to the website also avoids the registration process for a user.

                                        

In a nutshell, Social Connected is a free module from Sitecore that allows websites to:

  • Allow visitors to log in with Facebook, Twitter, LinkedIn, or Google+
  • Personalize content based on a visitor's social network profile
  • Post messages to Facebook and Twitter timelines
  • Capture DMS campaign and goal data on social network actions

Installation and Setup

This Sitecore module is only available with version 6.5 and above and comes as a package that needs to be installed within Sitecore. In addition to installation of DLLs, config files and sublayouts, the module creates a /sitecore/system/social content tree.

If you use Facebook as a social connector, then:

  • You need a regular FB account to login
  • At http://developers.facebook.com/apps, click the "Create New App" button, and when the pop up window appears, enter your application name.
  • Be careful about entering the application name, since it will be visible to the visitor over the website(name should be similar to application name).
  • You then have to enter an Application ID and Application Secret key, which are analogous to a user name and password, and will be used by Sitecore to access the application. 
  • You will need to enter the App Domain of your site. Select the option "Website with Facebook Login", and enter the URL of the website login page.
  • Now, this needs to be set up in Sitecore. This is done by adding an "Application" item to /sitecore/system/social/applications/default.
  • The Application item has three fields: Application ID and Application Secret, which take the values  from the Facebook App screen, and a Network drop-list for selecting Facebook, Twitter, LinkedIn, or Google+. 
  • Save, publish, and we are ready to set up Facebook sign in.

Note: You can only add one application for each social network to the default folder. 

If you want to enable sign-in on multiple sites, you have to create additional applications as children of the  /sitecore/system/social/applications item, and you will need to write custom code to wire up your sign-in handler to the proper application item.

Ebook
Upgrade to Sitecore 9.1 Using this Handy Guide

The Social Connected module improves the social engagement of your website with the following features:

  • It allows website visitors to log in to your website using credentials from their social network accounts. Your website receives more information about the visitor from the social network profile. This can then be used to personalize content and improve client engagement.
  • Social Content Messaging allows posting messages to social networks, along with publishing Sitecore items.
  • Social Marketer Messaging lets you collaborate with a social marketer to promote your products and services on social networks. 
  • Social Goal Messaging allows posting messages on visitor's wall on social networks to trigger goals on the Sitecore website.
  • Putting Like and Tweet buttons on the webpage. You can have the buttons as Sitecore controls (optional for editors or in the standard values for placeholders) and track users’ activity using Sitecore analytics

Altudo in partnership with Sitecore is fully committed to enable brands across verticals to woo their customers across all channels by creating exceptional customer experiences with 1:1 personalized content.

Check out our capabilities to know more about how we enable brands to build Revenue Engine using Sitecore.

If you have Sitecore implemented as your CMS and are looking to build a mobile application for Omnichannel CX, drop us a line at marketing@altudo.co

Kapil Oliveti Director Solution Architect


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