In the business environment today, most companies are looking to transform their operations digitally. It has put a lot of pressure on the marketing departments to help facilitate this transformation. To do so, they've had to continually deliver personalized digital experiences across all channels. It is easier said than done. Luckily, however, the Sitecore Content Hub can help mitigate this task.

                                                                                 Sitecore Content Hub™

For those of us who don't know, the Sitecore Content Hub is a platform that can integrate, content marketing platform (CMP), marketing resource management (MRM), Product Content Management (PCM) and digital asset management (DAM) all into one. With this configuration, the platform can connect the entire marketing department. It achieves this by allowing marketing to define, create, manage, and deliver highly personalized content at every stage of the buyer's journey and across all channels of interaction.< />

Key components of Sitecore Content Hub™:

1. Sitecore DAM™ - Sitecore Digital Asset Management (DAM) is a unique, organized solution for storing, managing, and finding assets. Below are some of the key features it offers: 

• Manage any digital file format
• Leverage machine learning to tag content with appropriate metadata
• Intuitive filters, faceted and full-text search
• Digital Rights Management to control access to copyrighted/licensed material
• Send DRM requests via email using an email template
• Public link to assets, with the ability to crop, resize, and transform images on demand and in real-time
• Manage both WIP and finished assets with versioning and draft options • Review, annotations, and approval workflow
• Drag-and-drop file uploads
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• Media conversion on-the-fly
• In-browser image and video previews
• Batch option for uploading, downloading, editing, and deleting assets
• Smart cropping and resizing assets
• Intelligent dashboards, reporting, and analytics
• Integrates easily with your martech stack

2. Sitecore CMP™ - Sitecore Content Marketing Platform (CMP) is a unique, organized solution for effectively plan, manage, and collaborate on content strategy. Below are some of the key features it offers:

• Visual campaigns and publications calendars
• Extensive search functionality using facets and filters
• Strategy board with dual pivot views to proactively
• identify gaps in content
• Manage multiple content types and versioning
• Coordinate tasks and workflow across reviewers and
• other stakeholders
• Automated workflows and user assignments • Reporting and governance
• Engagement value to measure content performance
• Shared environment for easy collaboration among
• content creators, editors, curators, and consumers
• Content localization, adaptation, or duplication for reuse
• Enforce security and permissions through user groups and policies
• Email and real-time notifications for specific events

3. Sitecore MRM™ - Sitecore Marketing Resource Management (MRM) is a unique solution for plan and schedule marketing activities by aligning your marketing teams, processes, effectiveness, and outcomes. Below are some of the key features it offers:

• Manage agile or structured waterfall-based workflows
• Visual and intuitive dashboards
• Build basic and multi-stage projects with chained and parallel activities
• Leverage pre-built workflow templates
• Visualize timelines with Gantt charts
• Task management, resource allocation, and budgeting • Collaborate in real-time with online proofing tools
• Easily configure email and real-time auto-notifications
• Span channels, markets, and brands with consistent metadata
• Collaborate with internal or external teams
• Visualize marketing planning and execution calendar
• Integrate with e-commerce, CRM, social media, and other apps

 

4. Sitecore PCM – Sitecore Product Content Management (PCM) centralize and automate the management and maintenance of product data that feeds e-commerce web sites, print catalogs, ERP systems, and more. Below are some of the key features it offers:

• Visual campaigns and publications calendars
• Extensive search functionality using facets and filters
• Strategy board with dual pivot views to proactively identify gaps in content
• Manage multiple content types and versioning
• Coordinate tasks and workflow across reviewers and other stakeholders
• Automated workflows and user assignments • Reporting and governance
• Engagement value to measure content performance
• Shared environment for easy collaboration among content creators, editors, curators, and consumers
• Content localization, adaptation, or duplication for reuse
• Enforce security and permissions through user groups and policies
• Email and real-time notifications for specific events

5. Sitecore W2P (Web-to-Print) - Allow users to self-serve and automate collateral creation.

• Easy to use, browser-based UI for quick collateral creation
• Create and control centralized templates, yet allow users to personalize collateral from their browser • Combine layout templates with product content or other structured information
• Generate posters, flyers, business cards, product specs, and more with flexibility while enforcing brand consistency

Altudo is a Sitecore Platinum partner with 500+ Sitecore projects delivered for 45+ Fortune 500 brands, across 7 industry verticals

We help you realize the true potential of your marketing efforts, speeding up the Time to Value by leveraging CX strategy, 1:1 personalization & our global delivery expertise.