In the business environment today, most companies are looking to transform their operations digitally. It has put a lot of pressure on the marketing departments to help facilitate this transformation. To do so, they've had to continually deliver personalized digital experiences across all channels. It is easier said than done. Luckily, however, the Sitecore Content Hub can help mitigate this task.
Sitecore Content Hub™
What is Sitecore Content Hub?
For those of us who don't know, the Sitecore Content Hub is a platform that can integrate, Content Marketing Platform (CMP), Marketing Resource Management (MRM), Product Content Management (PCM) and Digital Asset Management (DAM) all into one. With this configuration, the platform can connect the entire marketing department. It achieves this by allowing marketing to define, create, manage, and deliver highly personalized content at every stage of the buyer's journey and across all channels of interaction.
What are the Key Components of Sitecore Content Hub™?
1. Sitecore DAM™ - Sitecore Digital Asset Management (DAM) is a unique, organized solution for storing, managing, and finding assets. Below are some of the key features it offers:
Manage any digital file format
Leverage machine learning to tag content with appropriate metadata
Intuitive filters, faceted and full-text search
Digital Rights Management to control access to copyrighted/licensed material
Send DRM requests via email using an email template
Public link to assets, with the ability to crop, resize, and transform images on demand and in real-time
Manage both WIP and finished assets with versioning and draft options • Review, annotations, and approval workflow
Drag-and-drop file uploads
Media conversion on-the-fly
In-browser image and video previews
Batch option for uploading, downloading, editing, and deleting assets
Smart cropping and resizing assets
Intelligent dashboards, reporting, and analytics
Integrates easily with your martech stack
2. Sitecore CMP™ - Sitecore Content Marketing Platform (CMP) is a unique, organized solution for effectively plan, manage, and collaborate on content strategy. Below are some of the key features it offers:
Visual campaigns and publications calendars
Extensive search functionality using facets and filters
Strategy board with dual pivot views to proactively
Identify gaps in content
Manage multiple content types and versioning
Coordinate tasks and workflow across reviewers and other stakeholders
Automated workflows and user assignments
Reporting and governance
Engagement value to measure content performance
Shared environment for easy collaboration among
Content creators, editors, curators, and consumers
Content localization, adaptation, or duplication for reuse
Enforce security and permissions through user groups and policies
Email and real-time notifications for specific events
3. Sitecore MRM™ - Sitecore Marketing Resource Management (MRM) is a unique solution to plan and schedule marketing activities by aligning your marketing teams, processes, effectiveness, and outcomes. Below are some of the key features it offers:
Manage agile or structured waterfall-based workflows
Visual and intuitive dashboards
Build basic and multi-stage projects with chained and parallel activities
Leverage pre-built workflow templates
Visualize timelines with Gantt charts
Task management, resource allocation, and budgeting
Collaborate in real-time with online proofing tools
Easily configure email and real-time auto-notifications
Span channels, markets, and brands with consistent metadata
Collaborate with internal or external teams
Visualize marketing planning and execution calendar
Integrate with e-commerce, CRM, social media, and other apps
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2000+ Projects Delivered for 45+ Fortune 500 firms, across 7 global locations
Recognized by the Experts 14+ Awards Worldwide
Expertise in helping clients achieve their business KPIs, with 20+ SMEs across 7 industries
Schedule a personalized demo with our Analytics expert.
Our experts understand your business problems, find out KPIs to measure your success and build custom Omnichannel Dashboards to help you attain single-view of all your marketing efforts.
Schedule a personalized demo with our Analytics expert.
Our experts understand your business problems, find out KPIs to measure your success and build custom Omnichannel Dashboards to help you attain single-view of all your marketing efforts.