The only way to justify your marketing budgets is successful analytics and reporting. As Peter Drucker famously said, “What gets measured, gets managed.”
Today, leading marketers must leverage utilizing analytics to justify the investment of time and resources into your digital marketing. Consistent measurement is also the key to outperform your peers with higher revenue growth and gross profit growth. According to Bain, companies who use analytics make decisions more quickly, and as a result, post better financials than their competition.
To begin your analytics journey, you will need the right technology to regularly track and review your success metrics, and a number of basic reports to revisit. While there are a variety of tools available, for the purposes of this article, I will walk through the Sitecore Customer Experience Management (CXM) solution, to detail my favorite reports and what you can hope to learn by using them.
Sitecore analytics reports not only quantify visitor engagement on a website but also help determine an effectiveness of visitor engagement. Engagement Analytics within Sitecore shows there is a high correlation between engagement value and revenue.
This high correlation makes it easy for marketers to make better decisions faster. Sitecore analytics is very useful as it has its own data collection for real-time website personalization, A/B testing as well as measuring an effectiveness of website visits and marketing campaigns.
The analytics component of Sitecore DMS is the foundation of DMS where all information and data is collected. Even if you don’t have specific plans for utilizing DMS yet, you should at least start collecting information about your visitors for later use.
Several analytics reports are available in Sitecore DMS within Executive Dashboard and Engagement Analytics. Here, you can see that the Marketing Center helps to configure various marketing and analytic features such as goals, campaigns, engagement plans, multivariate testing and content personalization on a website etc.
Executive Dashboard
I recommend that you set up an Executive Dashboard on your Sitecore DMS. This will give you a clear picture on a performance of marketing activities, make informed decisions and fine tune your strategy.
Here are the reports you can find in your executive dashboard:
Your Sitecore DMS will also show you engagement analytics, which present how effectively your audience interacts with your site. Here are the Different reports available in the Sitecore engagement analytics dashboard:
Altudo in partnership with Sitecore is fully committed to enable brands across verticals to woo their customers across all channels by creating exceptional customer experiences with 1:1 personalized content.
Check out our capabilities to know more about how we enable brands to build Revenue Engine using Sitecore.
If you have Sitecore implemented as your CMS and are looking to build a mobile application for Omnichannel CX, drop us a line at marketing@altudo.co
Talk to us about how we bring together 1:1 personalisation, deep Martech Expertise, CX & Demand Gen Strategy, Engagement Analytics & Cross-Channel Orchestration to drive award winning experiences that convert
Get in touch for a complimentary consultation or a demo today.
Free workshops, expert advice & demos- to help your realize value with Sitecore
RegisterParticipate in our event survey , meet us at our booth , get free giveaways & a chance to win an iPhone 11
Let’s go