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Mobile Content Management System

Everything you Need to Know About: Mobile Content Management System

As the name suggests, it is the content management system for mobiles that delivers services and contents on mobile devices, like mobile phones, tablets, smartphones, and PDA’s.

A Mobile content management system can be used as separate system, or may exist as feature, module or add-ons of larger content management system capable of multi-channel content delivery.

Different Mobile devices have different specifications, various range of screen sizes, limited wireless bandwidth, weak processor or maybe very small storage capacity, so here, the role of Mobile content management system is to deliver content as per the device. Besides, it provides:

  1. Ability to re-use existing content as a mobile-native content on the device
  2. Administrative control from a single location
  3. Ability to work across device type - iOs, Android, Tablet, Phablet, Phone and any other display type should not matter and it should look & feel the same across all and any device
Essential Elements that a mobile CMS must have:
  • Backend for mobile app: One solution for the mobile app is to build a custom backend for managing its content, just for the delivery of one particular project.

This ensures that there is no need to compromise, as the solution is focused on the project requirement. Though it may be expensive and required resources might not be available for the app.

  • A website design that is responsive for mobile : This is 2020 and we all know that sometimes a mobile audience is greater in number than the desktop one but still, we prefer to see the websites in a browser, and new age websites should be responsive and should perform equally well on any kind of screen. Websites designed for mobiles are expected to be fully responsive so that the content looks good regardless of the device and this is what the CMS do, managing the content of such a mobile friendly website.
  • Existing CMS requires a mobile admin app : A CMS on a mobile device which runs as a smart app – a tablet or a smartphone – and can be used to manage or organize a content on a go.

How does a mobile content management system works?

It enables you to manage content and its distribution in following simple steps from the dashboard.

  • Upload: MCM make easy to upload and organize various content format on the dashboard in different folders.
  • Deploy: From the uploaded content, admin can remotely publish the files as well as the whole folders, seamlessly, from the dashboard to devices or the group of devices.
  • Manage: After uploading the content files and folders, admins can remotely manage and control all of it. Managing includes adding, copying, deleting, publishing and unpublishing the files and folders from the dashboard and hence from the devices.
  • Support: MCM Support Multiple File format like doc, docx, ppt, pptx, xls, xlsx, pdf, avi, mkv, 3gp, mp4, mp3, wav, 3ga, m4a, aac, ogg, amr & gif files. This makes it very convenient for the companies to develop content in best of the above formats, which can showcase their product(s) or service(s) in the best way and get it published on the digital signages.

How can we choose the best content management system for our mobile app?

  • It should be a hybrid (mixture): AN ideal content management system is a mixture of headless CMS and traditional CMS i.e. it must connect the API driven architecture with a front end element from a traditional CMS, so that you can get the features of both CMSs.
  • Should enable content reuse: It is a practice to use existing chunk of content multiple times to create something new.
  • It should support microservices architecture: New age companies striving for an architecture where your CMS must be connected to API(application programming interface), whether it is your inventory management system, payment gateway, or your mobile app.
  • It is not limited to a specific framework: Every framework has its own set of weakness and strength. What is important while selecting a CMS for mobile app is that it should not be limited to the specific framework. Only a framework-agnostic CMS is truly future-proof.
1:1 Marketing Guide

Summary: There are various Mobile CMS available in the market like Contentful, Core dna, Wordpress, Drupal etc which have almost all the features that are described above. But sometimes it is not really about the CMS but the website it delivers. Our website looks good, not just because of the CMS itself but also because the page is built by using WC3 standards. So the answer here is going to be GOOD CLEAN CODE.

Sahil Mehta Senior Associate, UI at Altudo

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