In today’s digital world, there is a paradigm shift in the way online business is done. A few years back, merchants were just speeding up to make their presence felt in the digital world. That’s the focus area on which their systems are built on - this is majorly an on-premise mode and pays attention to the kind of products being sold online. Now, with everyone coming to online platforms, the buying needs have drastically changed, both in terms of shopping experience and platform adaptability to support an increase in traffic.
From content’s perspective, user expectations have grown exponentially. When they come to an online store, they expect the store to understand their needs and requirements, and offer them relevant content. In the last few years, the focus on personalization has increased.
From a platform perspective, in-house or on-premise versions of ecommerce are in order to scale up to meet the customer demands. Also, the time and efforts to build on-premise solutions are too high as compared to SaaS based platforms.
These platforms (SaaS), hosted on cloud, take care of the scalability, but the other factor, which is TTM (Time To Market) makes the distinction among SaaS based products. The one which offers more features and less time-to-market, will definitely be the choice of the day.
Let’s speak about the two faces of an online retailer having a successful presence. Firstly, a rich, contextual, and personalized content. Secondly seamless integration with some rapid and quick sales channels, wherein customers can complete their journeys and place orders.
Sitecore, being leader in CMS, and Shopify the leader in SaaS based ecommerce system, is a perfect collaboration to give your customer a rich, personalized and fluid commerce experience. Further, with Sitecore xDB, you can store all your customer journey information and can utilise that data to plan and execute content marketing.
Let’s read about some features of Sitecore and Shopify that can be leveraged to build a content + commerce experience and lastly will also look at the ways of integrating between two systems.
Sitecore Features:
Shopify Features:
Integrating Sitecore and Shopify
To integrate the two systems, the simplest and the quickest way is to utilise the “Buy Button” feature of Shopify. Here are some high-level approaches and steps to connect:
The bottomline
Delivering value-driven shopping experience is certainly a challenge due to constantly changing consumer values. The collaboration of Sitecore and Shopify has a lot to offer in terms of merging content and commerce and continuous learning for each of your customers. This easy-to-manage platform helps you to deliver real-time personalized offers that can help tap new revenue opportunities. Considering the rich set of features these two platforms offer, definitely one should be able to deliver a standout shopping experience on every channel, drive more sales and set the brands on a higher growth trajectory.
Talk to us about how we bring together 1:1 personalisation, deep Martech Expertise, CX & Demand Gen Strategy, Engagement Analytics & Cross-Channel Orchestration to drive award winning experiences that convert
Get in touch for a complimentary consultation or a demo today.
Free workshops, expert advice & demos- to help your realize value with Sitecore
RegisterParticipate in our event survey , meet us at our booth , get free giveaways & a chance to win an iPhone 11
Let’s go