A/B testing is about testing changes to a web page against the current page elements-content or design with the goal of improving conversion rates. With A/B testing, you can perform website optimization without guess work, since all the decisions you make will be based on which ones produce positive results from collected data.
A/B and multivariate tests enable a marketer to effectively improve the digital information on the website and other platforms to effectively engage visitors.
Here are the steps to setup A/B testing in Sitecore:
Based on the variation, you can register the goal over actions as given below:
Sitecore.Analytics.Data.Items.PageEventItem regGoal = new Sitecore.Analytics.Data.Items.PageEventItem(Goal Trigger);
Sitecore.Analytics.Model.PageEventData eventData = Sitecore.Analytics.Tracker.Current.CurrentPage.Register(registergoal);
eventData.Data = GoaltoTrigger[VertaforeGlobalConfiguration.FieldNames.GoalDescription];
Sitecore.Analytics.Tracker.Current.Interaction.AcceptModifications();
System.Web.HttpContext.Current.Session.Abandon();
OR
Add this component to a page with appropriate datasource
Here are a few variations:
Next, save the changes and start the test. Remember, that if your item has a workflow associated, then it should not be in the approved state, otherwise you will not be able to start the test.
Right after this, you start the test and publish the changes.
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