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Prabhakar Kaushik Author's Perspective
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3 Minute read

What is a DXP & What are its Top Features?

Digital B2b

A digital experience platform (DXP) is an "integrated set of core technologies that support the composition, management, delivery, and optimization of a contextualized digital experience" as per Gartner. It empowers marketing and business teams to convey designated content and an exceptionally customized digital experience across a broad scope of modern-day customer experience touchpoints.

Before we delve into the components of a modern-day composable DXP, let's look at the benefits that DXP's offer to a business:

  • Better touchpoints - A build-in Content Hub empowers brands to distribute content to touchpoints across the web and generate a higher engagement.
  • More business control - DXPs continuously incorporate a brand's promotional, business, and client goals.
  • Adaptability - DXP offers adaptability and spryness because of its microservice engineering, enabling the marketer to quickly pivot content or makes changes on in a scalable manner.

As Sitecore puts it - A DXP is an "integrated suite of tools to foster meaningful relationships by speaking and listening to customers, prospects, partners, employees, and other audiences".

The components of a modern DXP

A cutting-edge DXP is open and insightful. It comes with a composable architecture and the capability to upgrade and customize as per the arising needs of the business. It has the following components:-

modern dxp components

  • Content Management: Web content administration capacities permit clients to make, sort out and distribute various kinds of content for sites, versatile applications, gateways, and more web-based arrangements with the goal that an organization can adequately control content and resources.
  • Architecture and Platform Design: Each DXP has a specialized establishment, after which the various applications that generate it are built. By developing a new website or application with a DXP, businesses can gain more central control over customer information and how easily a customer can move from one device to the next for a more consistent digital experience.
  • Presentation: DXPs support UI advances that convey rich encounters, including page systems, holders, part models, and gadgets or a comparable build. These components, alongside responsive website composition and reformist web application improvement, help DXP clients make an advanced presence that especially suits their organization.
  • Search, Navigation and Discovery: Digital encounters based on a DXP ought to permit website visitors to find the data they need in a much easier fashion. This also helps improve the search experience of customers visiting websites or applications set on a DXP.
  • Collaboration: DXPs ought to fortify inward organization correspondence by collecting significant representative data and considering coordinated effort on reports, schedules, projects, and more for better information on the executives.
  • End-user Customization: Audiences utilizing a DXP ought to have the option to oversee and customize their encounters somewhat. Contingent upon organization guidelines, this can incorporate notices, saved inquiries, memberships, dashboard and site formats, etc.
  • Integration and Aggregation: Administrators can total different applications and coordinate programming with outsider frameworks for powerful administrations that better influence the information made by clients and gathered by the business.
  • Personalization: Adapt online content in sites, entrances, and more to suit a singular customer's previous conduct and inclinations that can be found through dissecting the data collected so far.
  • Analytics and Optimization: Integration of outsider investigation information or production of examination arrangements inside the stage assists with observing execution and can further develop resources for more powerful computerized encounters.
  • Security Administration: System security is an urgent component of current advanced business that can be upheld by DXP apparatuses, including character the board, single sign-on, record access to the executives, and more client privileges control.
  • Workflow/Business Process Management: A DXP can uphold content endorsement and distribution, just as work processes for structures and other business measures for more noteworthy authority over everyday work.
  • User Experience: Business clients can handle site page format and content to control the components that include client ventures for better focusing inside promoting endeavors.
  • Digital Commerce: Commerce programming can be coordinated with or based on a DXP so businesses can oversee exchanges, delivering orders, shopping bushels, and that's just the beginning, should internet selling be necessary for their business technique.
  • Customer Data Management: DXPs can combine a client profile and synchronize client information from multiple digital channels to further personalize customer interaction.
  • Cloud Support: Support sending via third-party foundation as-a-specialist co-ops allows DXP administrations to run in a cloud-based environment at a stage level with multiple brands that can be managed easily.
  • Mobility: Develop portable applications, including notice support, disconnected help, versatile programming advancement pack (SDK), voice communication, and more through a versatile application improvement stage.
  • Content Interaction: Audiences who view the content via a DXP should have customized abilities to rate and share the content they have found.
Prabhakar Kaushik Director Marketing, Altudo


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