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Amit Thapliyal Author's Perspective

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Digitalization - The Future of Asset Management Companies

Whenever a digital marketer in asset management is asked about his wish list it begins with -

More qualified leads
Reduced marketing operations cost
High performance
High-velocity time to market
Personalized approach to marketing

And this is clearly not a wish list it’s the holy grail of success. Now the big question is how can you get this Holy Grail because you don’t have a Genie! And the answer is simple - switch to marketing automation.

#BENEFITS OF MARKETING AUTOMATION

Have you considered using marketing automation yet? If not then you should definitely give it a thought as it has numerous benefits. With marketing automation, you can do multitasking - watch your revenue impact grow as you work through multiple channels through which you can engage with your customers. Not only has this you can also segment data, nurture ‘not sales ready’, automated marketing processes to reduce overheads and many other things.

Our brand new eBook talks about the game changer - marketing automation and how it helps you to build the “must have” personal relationships with your customers and prospects. For a detailed account download your copy now!

The eBook covers the following topics -

Creating a 1:1 experience for your customers and prospects with the help of marketing automation
The evolution in customer behaviour
Building marketing automation around the customer journey