In my previous blog, I had mentioned how Tealium can be beneficial for Marketing Automation. The next step is to connect the Marketing Automation tool with Tealium. But before we proceed and establish a connection between the two, we must understand the key requirements for a successful setup.
To begin with, it is significant to focus on the data structure/architecture of the tools:
There are two types of Integration that can be taken into consideration to connect Marketing Automation tool and Tealium:
For some Marketing Automation tools, Tealium provides a Device – Based delivery and Audience Stream integration, but for others, Audience stream type of integration is only available.
Here are the features we can utilize via integration:
Features are not limited to this, there are many more. Now that we are aware of the types of integrations, the next step is to identify the types of devices that are supported for integrations.
The available supported device types include:
Once you are done with the selection, you can then define Audiences, attributes, tags and other variables to make a connection.
Make sure you define actions that need to be captured / triggered based on the integration requirement. We can use Trace to trace activities or events, since it will help in analyzing the kind of values we are getting and how it will show up in automation tools.
Apart from this, we need to make some changes in Marketing Automation tools - this includes creating test contacts, custom fields, Forms, notification emails to ensure data is entered correctly. The next step is to carry out multiple testing to check if data is flowing correctly.
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