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Amit Thapliyal Author's Perspective
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NEW WINDS OF OPPORTUNITY IN THE INSURANCE SECTOR - ENTER AUTOMATED MARKETING

Account Based Marketing Success Metrics

That time has gone when insurers had the only job of helping their policyholders in managing risk efficiently. With the evolving time, customers now expect insurers to not only help them with risk management but also anticipate their needs and deliver admissible content and offers across multiple channels. And the mantra that insurers need to follow is - “Do it quickly otherwise your competition will!”

With the digitalization of insurance marketing, there is an increase in the demand of producers. Producers are demanding more leads, more empowerment, more communication from carriers. Marketing folks cannot afford to ignore the producers demand as they are the source of hefty revenues and topline.

With the increasing customer and channel expectations, how can marketers maintain their pace? How will they meet these expectations? The solution is simple by entering marketing automation! Marketing automation provides marketers with the following facilities -

  • Better segmentation
  • Improved lead quality
  • Low costs
  • High efficiency
  • ‘Click and run’ marketing operations
  • Multi-channel approach

So we introduce you to our brand new eBook for the insurance industry, this eBook aptly demonstrates why marketing automation is the new key to success! Marketing automation is a vital tool for marketers who desire to improve channel and customer engagement and improved new customer acquisitions.

The eBook includes:

  • How are the digitalization of insurance and changing customer behaviour driving the need for improved marketing operations
  • How can insurance marketers leverage marketing automation to meet the key objective
Ebook
Best Practices for Marketing Automation in Insurance
Amit Thapliyal VP - Marketing, Altudo


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