According to the 2018 Demand Generation Benchmark Survey Report, 70% of marketers said their demand generation budgets will grow this year.

Marketers own the challenge of providing 'qualified' leads to their sales team. They keep struggling with it until they are able to capture 'actionable' customer insights, and are able to personalize the customer experience across all channels of interaction with their brand.
The journey which begins by identifying the customers, creating insights – leads to creating journeys & moments of truth. Your martech stack has immense potential to transform these into conversions by creating a single view of the customer, orchestrating relevant & contextual brand messaging- provided you can integrate these disparate systems into a “Growth Engine”.

Agenda

  • What is the value of customer insights?
  • How to capture customer insights?
  • Buyer Personas
  • Customer Journeys & Single view of your customer
  • The power of one: Your integrated Martech stack
  • Marketing Automation: Closing the loop
  • Demo: From Demand Generation to Growth Marketing

Who should attend

  • Marketing Leaders
  • People at the helm of Customer Experience
  • Demand Generation and Campaign Managers

Presenters

Shannon Prager Headshot

Shannon Prager

President and Founder, Leadit Marketing

Shannon Prager is a recognized B2B marketing strategist and the President of Leadit Marketing. With an experience of over 25 years in B2B demand generation and marketing experience. She understands the importance of a fully developed integrated marketing strategy.

Akhil Mittal

Akhil Mittal

VP, Digital Solutions - Altudo

A marketing technology enthusiast with multi-functional experience across marketing, digital, analytics, and cloud. Akhil has over a decade long experience working with Fortune 500 companies to startups. He has helped marketers across four continents and multiple industries including financial services, technology, consumer goods, manufacturing, and e-commerce. He has been a thought leader within multiple digital innovation forums.
Akhil specializes in helping marketers leverage better potential of their investment in Sitecore and other MarTech stack.