A Pest Control Business Optimizes Digital Performance and Customer Experience (CX)

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Background

Founded in 1924, the client in a family-owned Canadian Pest Control business, primarily into manufacturing pesticides. They have evolved into a service company and have branches across Canada and the USA. They bring specialized, experienced service to customers who are looking for fast, safe, and effective solutions to their pest problems.

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Challenges

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The client was operating one brand website and multiple microsites available in four languages as an interface to their business, where a majority of business inquiries were generated online. Their challenges were:

  • They needed expertise in managing their content architecture, and revamp their website for enhanced brand visibility, improved CX, and generate quality leads
  • Lack of centralized media library, lack of personalization and engagement on the website
  • Need for improvement in website design, performance, and navigation
  • Lack of intuitive search functionality for website visitors
  • Sluggish time-to-market for new web pages
  • Need for improvement in CX and engagement need for website scalability & a scalable backend architecture

How We Helped

Our team worked with the client to align their business KPIs & goals to their digital strategy. Next, we revamped their new website design and backend architecture, to align with their content marketing and business needs.

Seamless, Personalized Experiences:

Our team implemented the Sitecore XP and HELIX architecture. This helped the client leverage Sitecore multisite feature to provide a seamless launch of new mini-sites for the customer. The centralized, unified web architecture helped reduce their time-to-market, streamline their workflows, and provide scalability.

  • Our team enabled the client to drive personalization and provide a customized view of services, offers, and content to their potential customers, depending upon the location and business model.
  • We helped the client set up personalization rules and orchestrate brand messaging based on Geo-location, Visit Frequency, Personas, Pattern Cards and, most importantly, as residential or business users.

Improved website engagement:

  • We rebuilt their website on a flexible, scalable architecture, which helped them enhance their website performance and navigation
  • Implemented Solr search for quick, relevant search results, and improved customer experience
  • Leveraged Sitecore forms for fast set-up of webpages and improving lead quality
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