A Global Law Firm Enhances Client Engagement On Their Website

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Background

The client is a forward-looking global law firm, with more than 600 attorneys collaborating across major practice areas in cities across the US, Europe, and Asia. They solve complex challenges of clients every year, in the branches of intellectual property, finance, real estate, and corporate law. They wanted to revamp the digital experience on their website and serve their clients better.

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Challenges

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The client had three objectives to achieve with this project:

  • Improve website performance.
  • Enhance internal search capabilities.
  • Rebuild their blog with redefined contextual experiences

How We Helped

Experts from Altudo spent time with the client’s marketing team and website team to understand their requirements and provide them with satisfying results. After various rounds of discussions, we concluded that the client needed migration of the content/blogs from SharePoint to Sitecore for smoother site performance and easy content management. They also required to reduce the downtime of the site during Go-Live (Implemented Primary/Secondary Indexes) to make their initiatives successful.

After conducting a detailed study of their: current technology, existing web property, target market, traffic patter, and prevalent challenges, we offered them these solutions:

  • Time to Value - We conducted our Time to Value Workshop to help the client harness the marketing potential of the Sitecore XP and align it with their business objectives to get maximum ROI.
  • Technology implementations and integrations: Sitecore XDB implementation, Sitecore - InterAction bidirectional integration, and blog site implementation.
  • Redeveloped the blog microsite in Sitecore 9.1, successfully migrating the content from SharePoint to a Sitecore environment.
  • Development of a content authoring tool to establish workflows, decoupled content creation,and publication.
  • Their entire blog microsite now has a new UX, design, wireframes, and is enabled with advanced search capabilities such as global search, team search, autosuggestion, and facet filter search.
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Benefits

  • Downtime reduced to 0 sec
  • Now the client has a single data source which includes complete, relevant, accurate, timely, and accessible data
  • The client significantly improved customer engagement, lead generation, and conversions by using the Sitecore XDB implementations
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