Our team of experts worked closely with Denton’s team on their challenges and helped them find technological solutions that align them with their business objectives.

Website Revamp: We helped the client improve their CX by implementing key design and architectural changes. We developed a multi-lingual, multi-regional website that supports business development and client engagement.

This involved designing frameworks for reusable templates, media types for the rapid scaling of their content marketing efforts. The new workflows enabled the client to take their brand messaging to market faster, engage-convert website visitors, and enhance their CX with seamless website experience.

Personalized and Relevant Experiences: We worked on the website’s search capabilities and revised its categorization. Besides, their people search is updated with a new search engine logic, which is now implemented in all languages along with layout tweaks for better user experience.

Reduced Friction, Improved User Search: Their website is optimized with capabilities such as autosuggestion, facet search, Boosted results, and blurb implementation. Our experts also upgraded the logic of search from .net code to Angular JS implementation that eventually increased the site’s performance in searches.

Improved Content Architecture: Leveraging Sitecore architecture and Solr integration, we revamped Denton’s content architecture to facilitate the content editors and improve workflows. Empowered the business support staff to create and publish content across digital channels easily.

Scalable, Reusable Frameworks: We enabled the intellectual property and reusable framework for cost efficiency and time-saving.

Aligning Experiences with Customer Journeys: We helped the client drive personalized experience by aligning their content to multiple customer touchpoints. Their content library was now better suited to accommodate multiple media formats and provide quick, relevant results to user queries. Their customers can now find information, bios on their lawyers, articles and high-value content quicker. Their team can now track, analyze and orchestrate personalization campaigns at scale.