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DRIVING REVENUE FROM YOUR MARTECH INVESTMENT IN JUST 90 DAYS!

Brands are now competing on CX,
1:1 personalized experiences

The success of marketing teams is no longer measured by number of campaigns run- but on Revenue Impact & Customer Value.

Our Revenue Engine Framework brings together CX & Demand Gen Strategy, 1:1 Personalisation & Engagement Analytics, Mar-Tech stacks & Cross Channel Orchestration to curate engagement experiences for your customers & drive revenue outcomes.

CX & Demand Gen Strategy

How the Revenue Engine works

Digital Marketing Transformation Strategy

We help our clients’ marketing efforts to transform to a lead or demand generation model to a Revenue & Business outcomes Roadmap that focuses on ROI & growth.

Objective realignment from merely increasing traffic to improving lead funnel & lead velocity
Shift in focus of Demand Generation from generating leads to acquiring customers, leading to increase in Revenue

Integrated CX platform & Martech ecosystem

The Revenue Engine brings together the key components of your Martech stack to drive quick business outcomes from low hanging fruit across the CMS and Marketing Automation Platforms, and then to deliver that insight and derived lead status into the CRM for sales actioning.

This helps you create a meaningful customer experience and to nurture, convert and close opportunities.

Single View of the customer

The Revenue Engine by integrating your Martech stacks collects Engagement & Analytics data throughout the customers’ journey.

These insights now help you :

Unquely identify each visitor, prospect & customer
Develop deep visitor & customer insights for faster lead conversion
Generate conversion and attribution Analytics
Analyze, Optimize campaigns & demand generation programs

1:1 Personalization

The Revenue Engine’s Rules Based & Predictive Personalization helps define the kinds of personalization that will have the greatest business impact. These cover location & demographics, keywords & search queries, goal & conversion triggers, device & channel preferences.

This enables you to :

Personalize & contextualize your brand messaging
Customer engagement journey curation
Improve acquisition, conversion & retention metrics

Cross Channel Orchestration & Demand Gen

The Revenue Engine enables you to undertake Cross Channel Orchestration & Demand Generation activities for increased revenue growth & funnel velocity.

1

Digital Marketing Transformation Strategy
2

Integrated CX platform & Martech ecosystem
3

Single View of the customer
4

1:1 Personalization
5

Cross Channel Orchestration & Demand Gen

Digital Marketing Transformation Strategy

We help our clients’ marketing efforts to transform to a lead or demand generation model to a Revenue & Business outcomes Roadmap that focuses on ROI & growth.

Objective realignment from merely increasing traffic to improving lead funnel & lead velocity
Shift in focus of Demand Generation from generating leads to acquiring customers, leading to increase in Revenue

Integrated CX platform & Martech ecosystem

This helps you create a meaningful customer experience and to nurture, convert and close opportunities.

Single View of the customer

The Revenue Engine by integrating your Martech stacks collects Engagement & Analytics data throughout the customers’ journey.

These insights now help you :

Unquely identify each visitor, prospect & customer
Develop deep visitor & customer insights for faster lead conversion
Generate conversion and attribution Analytics
Analyze, Optimize campaigns & demand generation programs

1:1 Personalization

Personalize & contextualize your brand messaging
Customer engagement journey curation
Improve acquisition, conversion & retention metrics

Cross Channel Orchestration & Demand Gen

The Revenue Engine enables you to undertake Cross Channel Orchestration & Demand Generation activities for increased revenue growth & funnel velocity.

Personalize & contextualize your brand messaging
Customer engagement journey curation
Improve acquisition, conversion & retention metrics

Integrations to help you Grow

Benefits of the Revenue Engine

Revenue Engine brings CX strategy, demand gen processes, Martech stack and data strategy together to improve customer experience and drive revenue outcomes

Higher volume of leads
Better quality of leads
Better insights and ROI through revenue reporting
Better and more satisfactory customer experience
Results as quickly as 30 days!

Learn More

Revenue Roadmap

7 Steps

1

Research

Through in-person interviews, research, and existing documentation review, we gather insights for our Journey Mapping Workshops. This includes personas, competitive research, analytics, system documentation, previous user journeys, and marketing strategies.
2

Workshop

Engagement Analytics
Easy Personalization
Real Time Profiling
AB Testing

Lead Score
Lead Nurture
Lead Management
3

Gap Analysis

What’s missing from the optimal journey? Post data analyzation from research and workshops, we determine if each persona and stakeholder can achieve their goals and objectives. We also note roadblocks or gaps, and provide an analysis of probable areas of disengagement.
4

Validation

Roadmap for optimizing the customer journey – across people, platforms, channels, and data. We identify ways to optimize the customer journey and close identified gaps, then map the journey against future growth and initiatives. Thereafter, we validate recommendations with customer and stakeholder panels.
5

Integration

We stitch together actionable insights of your customers in each tool of your Martech stack. This lets you gain valuable information at your fingertips to personalize information, depending on the stage of the journey.
6

Implementation

We create seamless user journeys in each tool by personalizing messages, creating nurture campaigns, translating value and lead score in each tool to the appropriate interpretation so that we display the value and engagement of the customer
7

Optimization

We create insightful reports at your fingertips to continuously monitor your most important objectives, and analyze these insights, to continuously improve the customer journey.