Research

Through in-person interviews, research, and existing documentation review, we gather insights for our Journey Mapping Workshops. This includes personas, competitive research, analytics, system documentation, previous user journeys, and marketing strategies.

Workshop

 Engagement Analytics
 Easy Personalization
 Real Time Profiling
 AB Testing

 Lead Score
 Lead Nurture
 Lead Management

Gap Analysis

What’s missing from the optimal journey? Post data analyzation from research and workshops, we determine if each persona and stakeholder can achieve their goals and objectives. We also note roadblocks or gaps, and provide an analysis of probable areas of disengagement.

Validation

Roadmap for optimizing the customer journey – across people, platforms, channels, and data. We identify ways to optimize the customer journey and close identified gaps, then map the journey against future growth and initiatives. Thereafter, we validate recommendations with customer and stakeholder panels.

Integration

We stitch together actionable insights of your customers in each tool of your Martech stack. This lets you gain valuable information at your fingertips to personalize information, depending on the stage of the journey.

Implementation

We create seamless user journeys in each tool by personalizing messages, creating nurture campaigns, translating value and lead score in each tool to the appropriate interpretation so that we display the value and engagement of the customer

Optimization

We create insightful reports at your fingertips to continuously monitor your most important objectives, and analyze these insights, to continuously improve the customer journey.