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1:1 personalized experiences
How the Revenue Engine works
Digital Marketing Transformation Strategy
We help our clients’ marketing efforts to transform to a lead or demand generation model to a Revenue & Business outcomes Roadmap that focuses on ROI & growth.
- Objective realignment from merely increasing traffic to improving lead funnel & lead velocity
- Shift in focus of Demand Generation from generating leads to acquiring customers, leading to increase in Revenue
Integrated CX platform & Martech ecosystem
The Revenue Engine brings together the key components of your Martech stack to drive quick business outcomes from low hanging fruit across the CMS and Marketing Automation Platforms, and then to deliver that insight and derived lead status into the CRM for sales actioning.
- This helps you create a meaningful customer experience and to nurture, convert and close opportunities.
Single View of the customer
The Revenue Engine by integrating your Martech stacks collects Engagement & Analytics data throughout the customers’ journey.
These insights now help you :
- Unquely identify each visitor, prospect & customer
- Develop deep visitor & customer insights for faster lead conversion
- Generate conversion and attribution Analytics
- Analyze, Optimize campaigns & demand generation programs
1:1 Personalization
The Revenue Engine’s Rules Based & Predictive Personalization helps define the kinds of personalization that will have the greatest business impact. These cover location & demographics, keywords & search queries, goal & conversion triggers, device & channel preferences.
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This enables you to :
- Personalize & contextualize your brand messaging
- Customer engagement journey curation
- Improve acquisition, conversion & retention metrics
Cross Channel Orchestration & Demand Gen
The Revenue Engine enables you to undertake Cross Channel Orchestration & Demand Generation activities for increased revenue growth & funnel velocity.
-
1Digital Marketing Transformation Strategy
-
2Integrated CX platform & Martech ecosystem
-
3Single View of the customer
-
41:1 Personalization
-
5Cross Channel Orchestration & Demand Gen
Digital Marketing Transformation Strategy
We help our clients’ marketing efforts to transform to a lead or demand generation model to a Revenue & Business outcomes Roadmap that focuses on ROI & growth.
- Objective realignment from merely increasing traffic to improving lead funnel & lead velocity
- Shift in focus of Demand Generation from generating leads to acquiring customers, leading to increase in Revenue
Integrated CX platform & Martech ecosystem
The Revenue Engine brings together the key components of your Martech stack to drive quick business outcomes from low hanging fruit across the CMS and Marketing Automation Platforms, and then to deliver that insight and derived lead status into the CRM for sales actioning.
- This helps you create a meaningful customer experience and to nurture, convert and close opportunities.
Single View of the customer
The Revenue Engine by integrating your Martech stacks collects Engagement & Analytics data throughout the customers’ journey.
These insights now help you :
- Unquely identify each visitor, prospect & customer
- Develop deep visitor & customer insights for faster lead conversion
- Generate conversion and attribution Analytics
- Analyze, Optimize campaigns & demand generation programs
1:1 Personalization
The Revenue Engine’s Rules Based & Predictive Personalization helps define the kinds of personalization that will have the greatest business impact. These cover location & demographics, keywords & search queries, goal & conversion triggers, device & channel preferences.
-
This enables you to :
- Personalize & contextualize your brand messaging
- Customer engagement journey curation
- Improve acquisition, conversion & retention metrics
Cross Channel Orchestration & Demand Gen
The Revenue Engine enables you to undertake Cross Channel Orchestration & Demand Generation activities for increased revenue growth & funnel velocity.
- Personalize & contextualize your brand messaging
- Customer engagement journey curation
- Improve acquisition, conversion & retention metrics
Integrations to help you Grow
Benefits of the Revenue Engine
Revenue Engine brings CX strategy, demand gen processes, Martech stack and data strategy together to improve customer experience and drive revenue outcomes
- Higher volume of leads
- Better quality of leads
- Better insights and ROI through revenue reporting
- Better and more satisfactory customer experience
- Results as quickly as 30 days!
Revenue Roadmap
7 Steps-
1
Research
Through in-person interviews, research, and existing documentation review, we gather insights for our Journey Mapping Workshops. This includes personas, competitive research, analytics, system documentation, previous user journeys, and marketing strategies.
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2
Workshop
Engagement Analytics
Easy Personalization
Real Time Profiling
AB Testing Lead Score
Lead Nurture
Lead Management -
3
Gap Analysis
What’s missing from the optimal journey? Post data analyzation from research and workshops, we determine if each persona and stakeholder can achieve their goals and objectives. We also note roadblocks or gaps, and provide an analysis of probable areas of disengagement.
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4
Validation
Roadmap for optimizing the customer journey – across people, platforms, channels, and data. We identify ways to optimize the customer journey and close identified gaps, then map the journey against future growth and initiatives. Thereafter, we validate recommendations with customer and stakeholder panels.
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5
Integration
We stitch together actionable insights of your customers in each tool of your Martech stack. This lets you gain valuable information at your fingertips to personalize information, depending on the stage of the journey.
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6
Implementation
We create seamless user journeys in each tool by personalizing messages, creating nurture campaigns, translating value and lead score in each tool to the appropriate interpretation so that we display the value and engagement of the customer
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7
Optimization
We create insightful reports at your fingertips to continuously monitor your most important objectives, and analyze these insights, to continuously improve the customer journey.
Driving Revenue from your Martech Investment in just 90 days
Revenue Engine brings CX strategy, demand gen processes, Martech stack and data strategy together to improve customer experience and drive revenue outcomes
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Talk to us about how we bring together 1:1 personalisation, deep Martech Expertise, CX & Demand Gen Strategy, Engagement Analytics & Cross-Channel Orchestration to drive award winning experiences that convert
Get in touch for a complimentary consultation or a demo today.
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