Customer Experience Technology

Get ROI from your martech investments & achieve your business KPIs - faster

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Global spending on marketing technology is set to increase to over $640 B by 2022. With over 7000 martech tools available today, expenditure on technology to enable marketing & CX - contributes upto 30% of marketing budgets.

Are you getting value from your martech investments ? And more importantly, are you able to measure their impact on CX improvement & business KPIs?

Why brands are unable to meet CX & ROI expectations

Experience demands are growing

Disparate ever-growing stack, but several key elements are missing

Data Siloes across channels and system

Time to deliver real-time personalized experiences to customers

Lack of alignment and skill challenge in marketing and IT

Missing marketing operation processes

What's missing:

An Integrated martech stack

Aligning technology to customer journeys

Create a single view of customers

Self-service enablement for faster GTM

Platform & workflows to solve the content crisis

Roadmap focused on realizing ROI

We help you create the roadmap

Customer driven insight

Understand customer needs – Map customer journey
Leverage best practice insight to inform strategy

Capabilities Blueprint

Identify capabilities based on current and future state needs of CX
Map capabilities to customer journey

CX Tech Blueprint

Align the technology platforms and architecture to support capabilities
Select using agile or waterfall

People and Processes Blueprint

Identify the people required to address and support every state of CX
Map processes to customer journey for every sate of CX

Data Blueprint

Create a Single View of Customer
Data activation plan for personalized marketing

Roadmap

Outline a recommended approach and timeline to deliver the capabilities

We’ve worked with 45+ Fortune 500 brands to help them understand what their customers needs , how to truly leverage their Maretch & improve their revenue streams.

Speak to us for a no-obligation virtual workshop on:

How to map business objectives to your CX strategy

How to integrate & optimize your Martech stack for ROI

Identify gaps & how to design a blueprint for success

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