
About the Workshop
Traditional approaches to personalization often struggle to keep up with the complexity and scale needed to truly connect with customers. This workshop helps marketing and business teams design a "Next Best Action" strategy that aligns with customer journeys and business goals. Using Sitecore Personalize, participants will learn how to design dynamic, data-driven decision models for scalable, impactful personalization.

Our Sitecore experts, solution architects and MVPs have implemented 500+ Sitecore instances for 45+ fortune 500 brands.They will help you:
- Learn best practices for structuring decision logic and integrating data
- Use AI insights to personalize offers across channels
- Create a personalized action plan for Sitecore Personalize implementation
- Explore personas, data attributes, and contextual triggers
- Overcome challenges like siloed decision-making and scaling across touchpoints
- Leave with an actionable blueprint to optimize personalization
Get the tools and frameworks to enhance decision-making, drive measurable outcomes, and unlock Sitecore’s full potential to deliver personalized experiences at scale.

Workshop Agenda
Let's Get Started
Pre-Assessment Conversation
Workshop Agenda:
- Define next-best-action strategies for your business and customers
- Optimize journey mapping with aligned personas and touchpoints
- Establish offer logic for personalized cross-channel experiences
- Identify key data attributes and sources for real-time decisioning and personalization
- Develop a custom decision model blueprint for Sitecore Personalize
Please indicate your schedule preference for the workshop. Our representative will reach out for a Pre-Workshop assessment call.
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