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About the Webinar

The COVID-19 crisis is defining the new normal. Consumer needs and buying behavior have changed drastically- throwing the best-laid plans out of gear. It is time, brands adapt to the new normal, the new expectations of consumer experience and the new rules of engagement.

So, what are the strategies that will help brands tide over this crisis? How deep is the COVID impact on the industry? What are the customer expectations from brands, and what are the insights and strategies that will lead to success?

Join us for a 1-hour virtual summit ‘Winning D2C Strategies In The Times Of COVID' - with keynote sessions by our panelists:

Kapil Makhija- CEO, Unicommerce | Akshay Ghulati- Co-Founder & Chief Business Officer, Shiprocket | Amit Thapliyal- VP Marketing, Altudo | Sandeep Singh- Commerce Lead, Altudo

Here's what we have covered in the webinar:

  • COVID-19 impact on Digital Commerce & D2C
1

COVID-19 impact on Digital Commerce & D2C

  • Key strategies for brands to succeed
  • Digital commerce: Business models, roadmap
  • Direct to consumers: What’s the need, how to begin in 15 days, Critical success factors
2

How to Achieve Successful D2C Transition

  • Ecosystem changes are necessitating the D2C transition (led by changing consumer preferences, new age competition etc.)
  • Three key facets of a successful D2C transition/transformation - TOP (Technology, Operations, Processes)
  • Symphony, not Cacophony – How to align different aspects for a harmonious D2C implementation (Branding, production, packaging, supply chain, support etc.)
3

Challenges Related to D2C

  • Discussion on top 5 challenges related to D2C success and finding ways to overcome them
4

Panel discussion

  • During this, we will discuss how we can minimize the impact on our business and what best practices to follow for this.
  • Question and Answer session

Our Presenters