Customer Data Platforms

Marketers across the globe say that their primary challenge in executing a data-driven customer experience strategy is a fragmented system to deliver a unified view of the customer experience across touchpoints (38%), followed by silos of customer data that remain inaccessible across the entire organization (30%).

Over time, businesses have structured complex MarTech stacks, hoping to gather as many customer insights as they can and achieve ‘right person, right message, right time’ personalized CX necessary to stand out in the market. But the changing customer dynamics and evolving technology often results in data silos, fragmented workflows and technical challenges, making it difficult to always offer connected experiences to users.

Customer Data Platforms (CDPs) provide a solution by simplifying the marketing stack and collecting data from multiple interactions across channels to provide a 360-degree customer view. With it, businesses can construct cohesive and engaging customer journeys tailored to individual needs and enhance the ROI of their marketing budget.

The decision to buy vs. build CDP is a complex one, as different businesses have varying requirements and resources. To simplify it and identify the most suitable approach for your business, download this informative infographic that covers:

• Why do businesses need a Customer Data Platform?


• Buy a Customer Data Platform: Pros and Cons


• Build a Customer Data Platform: Pros and Cons


• How to make the decision for the best Customer Data Platform?


• How can Altudo help you with the CDP implementation?