Why Brands Need Advanced Personalization in 2024

The traditional personalization tactics like tailored emails, product recommendations, using names, etc. no longer cut it and are required to be replaced by granular analysis of each customer It is 2024 soon, and customers now demand experiences that are specifically tailored to their needs, preferences, and desires across all channels and devices. When customers feel seen and understood, they become brand advocates, spreading positive word-of-mouth, and attracting new customers to the fold.

Brands need to understand the key attributes of high-value customer segments to use personalization techniques to deliver one-to-one experiences at scale. Personalized solutions are expanding in offerings and availability, pushing the envelope for the scope of personalization possible going forward. The time to elevate your digital strategy with advanced personalization is now. According to McKinsey, personalization can lower acquisition costs by up to 50%, improve revenues by 5 to 15%, and enhance marketing spend efficiency by 10 to 30%.

Download our comprehensive ebook to understand the importance of embracing advanced personalization techniques. Also discover the emerging trends which will become norms in 2024, and learn how different industries such as legal, healthcare, travel, manufacturing, finance, and retail, can enhance customer experience with the help of artificial intelligence and data analytics.

Make time now to evaluate how your organization can accelerate personalization to stay relevant in the years to come.