Understanding Single View of Customer - What Does it Look Like from a B2B Perspective?

The Covid-19 outbreak has transformed the B2B world from how we left it a couple of years ago. The traditional channel-based approach was negatively impacted due to the lockdown, leading to changes in consumer behavior. This led to most companies moving to online which has in turn, resulted in them rethinking their digital customer experience.

With the buying processes transforming, companies now need to redesign their business model and make it more omnichannel to reach out to larger customer bases. They must provide their customer with a top-class digital customer experience while catering to the new customer demands. But can a single customer using multiple channels to interact with a brand make it difficult for companies to gauge customer demand?

Here is an ebook that talks about the importance of creating a single view of the B2B customer to enhance customer’s digital experiences, using the right tips and tricks to help you stay on top of market demand.