A Performance Marketing Framework for Management Consulting Firms

The onset of the Covid-19 pandemic greatly affected the functioning and dynamics of many global industries and organizations due to the forced societal changes that were an unavoidable outcome of what can only be termed one of the most unusual periods in human history. The management consulting industry is no stranger to these unforeseen changes. An industry whose core functions thrive on ideas of meaningful and personal human relationships driven by close interactions is arguably one of the most disrupted.

Demonstrating unique competence, maintaining mindshare, growing the pipeline, and attracting new talent are just some of the major challenges that Management Consulting firms are facing in the post-pandemic world. The disruptions caused by the pandemic have only worsened the fast-paced, high-stakes environment of consulting.

This eBook focuses on how Performance Marketing, as a holistic strategy, can be used effectively by Consulting firms to not only address the pressing challenges that they are currently faced with but also efficiently navigate the uncertainties and unforeseen challenges of the post-pandemic world. It includes a carefully crafted six-step framework for a wholesome implementation of Performance Marketing methods to drive specific and measurable actions from targeted audiences.