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In This Ebook You Will Find

1
Witnessing New Trends in the CPG Space
2
Why are Companies Switching from the Traditional Model?
3
How are Companies Embracing this Change?
4
Recipe to Make a Top-Class Marketing Strategy for CPG
5
Amalgamating Content and Data with D2C
6
Role of Digital Tools and Platforms
7
Role of Dynamic Content in Effective Personalization
8
How are CPG Companies Today Keeping Up with Trends?
9
Adopting the Right Solution

What’s inside?

The Covid-19 outbreak has transformed the CPG world from how we left it a couple of years ago. The traditional channel-based approach was negatively impacted due to the lockdown, leading to changes in consumer behavior. This led to most companies moving online which has, in turn, resulted in them rethinking their marketing strategies.

With the buying processes transforming, companies now need to redesign their business model and make it more omnichannel to reach out to larger customer bases. They must provide their customer with a top-class digital customer experience while catering to the new customer demands across multiple channels online. For this, they must adopt the right digital strategies by leveraging the power of DTC and content backed with the right data.

Here is an ebook that talks about the importance of embracing the power of digital for CPGs to enhance customer’s digital experiences.

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Our Writers

Varun Kashiv, Senior Vice President, Digital Experience Services

Varun Kashiv

Senior Vice President, Digital Experience Services

Seasoned Digital Marketer, AI evangelist and Speaker with 12+ years working with various Fortune 500 brands across various industry verticals including Banking, CPG, Asset Management, Hi-Tech and Retail on their digital strategy initiatives. Varun uses his experience in AI, Machine Learning, Omni-Channel Customer Experience and Conversational UI to help organizations provided unparalleled engaging experiences to their customers. Varun is based in New York.

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