A Day in the Life of a Cost-Conscious consumer

The Growing Need to analyse evolving Consumer preferences: 

We live in uncertain times. With rising inflation coupled with increasing interest rates and barriers to supply chain functioning, consumer behavior and preferences are rapidly evolving. Modern businesses must closely observe and track these behavioral changes, especially through multiple digital channels, and adapt themselves accordingly to stay ahead of the competition.  

Amidst such dynamism in the global market, the team at Similarweb decided to compile a critical report titled ‘D100’ where it has listed the fastest-growing organizations, products, and services that have managed to garner significant digital attention and traffic over the last two years, analyzed the emerging behavioral trends based on insights and data arising from this shift in attention, and has thereby created a well-informed profile of what is termed as the modern ‘Cost-conscious’ consumer.  Read the report to learn more.