For marketing professionals, in today’s dynamic business landscape, conceptualizing, strategizing, and implementing multiple campaigns for a diverse set of audiences and purposes can be extremely challenging. Planning and executing even a single campaign successfully requires the diligent and methodical execution of a large set of chronological tasks and activities. Modern marketing teams are required to execute multiple such campaigns.

Naturally, this poses a major challenge in terms of streamlining various processes, managing and planning timelines, juggling tight schedules, and subsequently ensuring maximum returns for these campaigns. This is where a collaborative work management platform like Asana can prove to be an absolute game changer.

How Can Asana help:

While the challenges and potential pitfalls for marketing teams are complex and plentiful in nature, the good news is that a unique, one-of-a-kind platform like Asana can help address all these challenges. In this section, we take a closer look at some of the unique functionalities that Asana affords and how they can help address corresponding impending challenges:

Saving Time: As a marketer managing multiple campaigns with varying degrees of complexity and cross-functional dependencies, streamlining the execution process by cutting down on planning time is absolutely crucial. Asana enables the creation of campaign templates. Such templates can go a long way to ensure that all team members are adequately prepared, on the same page, and able to effectively collaborate to generate maximum returns for your campaigns. You may also include backup plans as part of your campaign templates for certain contingencies, ensuring that work progress is never hindered.

Illustrative image: Marketing template on Asana

Effective Tracking of Progress: Each successful marketing campaign comprises coordination between a diverse set of individuals who execute tasks ranging from messaging, creatives, channels, timeline adherence, and more. All of this requires great attention to detail, for which adequate tracking and reporting of progress is fundamental. Asana includes custom fields such as noting the ‘campaign phase’, setting ‘priority’, delegating specific ‘creative’ work, and more to help capture all campaign information which can then be searched for at will and monitored depending on your unique requirements.

Managing Timelines: Unforeseen and unavoidable delays are an inevitable part of the strategy and implementation process of any marketing campaign. With Asana, you can easily view all overdue tasks using a single overview and quickly follow up with the respective assignees and collaborators to adjust schedules accordingly.

Planning Multiple Campaigns at Once: As discussed previously, running multiple campaigns poses a much higher risk of losing agency over the progress and efficacy of your efforts. To avoid confusion and guesswork, Asana enables the creation of a Central Portfolio with an all-encompassing view of the progress of your campaigns, allowing you to monitor important updates, check in on your team’s bandwidth, and make alterations or adjustments as required.

Illustrative image: Project overview on Asana

Conclusion:

In a nutshell, implementing an effective project and work management platform like Asana, can not only minimise logistical hurdles but also leave marketing teams with more time to explore a variety of creative realms; thereby crafting unique customer experiences.

If you are keen to learn more or are looking to bring more structure to your team’s functioning, we at Altudo, in collaboration with Asana, have organised an interactive webinar on the 29th of June’23, focusing on methods and strategies to supercharge your marketing efforts by fully leveraging the unique and distinctive affordances and capabilities of Asana. Register for the webinar and stand a chance to win exciting giveaways, including Amazon Gift vouchers worth 1000$.