What is Composable Commerce?

Let's review the number one question we have received at Altudo – What is Composable Commerce?

Many people are still talking about headless, but we should be talking about composable.

Composable Commerce allows e-commerce teams to select and assemble best-of-breed commerce solutions and compose them to satisfy their unique business needs.

Instead of using a one-size-fits-all e-commerce functionality to serve business needs, Composable Commerce leverages modern technologies like MACH and JAMstack to adapt to the ever-changing market dynamics of today and tomorrow.

To better understand the concept, let's discuss the evolution from Headless to MACH now to Composable. And how Headless and MACH are key components to Composability.

In simplest terms, Headless Commerce is part of MACH, and MACH is part of Composable Commerce.

Headless Commerce is decoupling the customer-facing front-end from the commerce functions and business logic in the back-end system.

MACH is a marketing acronym for four commerce technologies: Microservices, APIs, Cloud native and Headless.

Composable Commerce is an approach that enables business and tech teams to bring their brand's unique digital vision to life by launching and continuously optimizing digital commerce experiences that leverage multiple best-of-breed vendors composed together into a complete, business-ready solution.

Composable Commerce leverages modern technology (including MACH) and layers on support to compose and optimize your unique commerce solution.

• Not an all-in-one platform
• Not restricted by specific technologies or platforms
• Not Limited by the number of services you can compose
• No complex custom setup is needed to test the platform before buying it

 

No single vendor can offer all the applications needed to deliver digital commerce experiences that meet the demands of today's customers.

With customer demands continuously evolving and the need for digital transformation more essential than ever, composable commerce gives businesses greater control over how their e-commerce application is delivered.

The decoupled approach makes it easy to manage e-commerce experiences across channels while setting yourself up for success with a future-proof application.

Composable Commerce is all about using the best-in-class technology from various vendors rather than relying on a single vendor to provide a standard functionality that is supposed to work for everyone. This means you are investing in companies that only invest in their core expertise, like a checkout, product catalog, tax, search or digital marketing solution.

A typical composable stack, for instance, would include a range of best-in-class services covering various capabilities and might look like the following: Avalara for tax, Brightpearl for the fulfilment, Klevu for content or search services, BigCommerce for commerce and Stripe for payment gateway, to name just a few.

We hope this answers your key questions on Composable Commerce; if you have more questions and want a one-on-one session with one of the Composable Commerce experts at Altudo, Contact us today.

You can also schedule your complimentary workshop with one of our Digital Commerce experts for a personalized roadmap to take your company on the composable journey.