Top 3 Reasons Dynamic Personalization is the Key to Delivering Meaningful Customer Experiences

Remember those days when customers would be pleased looking at personalized emails, push notifications and offers. However, gone are the days when a curated playlist or recommended products suited to your personal style ‘wowed’ app and website users. We’re living in times where people expect and prioritize dynamic personalization. True, it was ecommerce that started offering personalized experiences but today prioritizing a customer’s experience is the only way to success for every brand and business.

A study by McKinsey states that 71% of consumers expect companies to deliver personalized interactions. And 76% get frustrated when this doesn’t happen. If your business is still not experimenting with dynamic content for better personalization, you’re missing out on numerous potential customers. Take a look at how personalization is the real deal for delivering meaningful customer experiences.

Is Year 2024 About Dynamic Personalization?

Heading into 2024, even the most digitally conservative industries are aware that the digital outlook is influenced by expectations of personalized interactions on all digital touchpoints. Dynamic personalization has evolved from being a buzzword. It isn’t just about putting your customer’s name on a marketing email anymore. Personalized communication is here to redefine digital marketing to convert potential customers into loyal ones. It’s all about being real time and dynamic now, and the brands that understand this have already begun capitalizing on gains. A report by McKinsey states that companies are driving 40% more revenue through ‘personalized marketing actions or tactics’ . Yet not a lot of brands are still figuring out a sustainable way to build a sustainable dynamic personalization strategy.

Did you know Tesla has taken personalization to the next level by creating individual profiles for each driver?

The car remembers each driver’s preference for mirror, seat, steering, location, suspension brakes and more to allow every driver the comfort of driving the way they want to.

Moral: The real power lies in getting your customer’s context right.

How can you create a dynamic personalization system?

With the power of data!

Data will provide you all the fingerprints your users leave on your touchpoints – engagement, journey stage, lifetime value, et all. Dynamic personalization is about stepping beyond this 360-degree view of them and understanding how your products and offerings fit into their lives.

Even if you begin with the simplest tools like personalized recommendations, intelligent pop-ups, page reordering, personalized emails and dynamic banners, it is important that you begin. It’s become quite non-negotiable, of late. We’ll tell you why.

Top 3 reasons you should unleash the power of personalization

• Dynamic Personalization is the ultimate way to streamline processes: Personalization is no more about guess work and A/B testing when you have the powerhouse of insightful data. Automatic algorithms created through dynamic personalization helps in optimizing user journeys in a manner that your customers get precisely what they come looking for on your platforms. This can streamline several processes, save your time and channelize your efforts into building meaningful relationships.

• Repeat business and loyal customers become your top motivation: By offering value upfront, you’re laying a solid foundation to build trust – which breeds loyalty. Dynamic personalization essentially tells your customers that you understand their needs and demands. It goes a long way in improving your brand perception. That, in turn, is good news for repeat business. Imagine visiting Amazon in search of any essential product and you find it in your recommendation before even looking for it? How? With the correct use of dynamic personalization and customer journey mapping. There aren’t a lot of brands that get it right. The scope for your brand to stand out is huge.

• Simply put, dynamic personalization is mandatory for your business From just being the future of online purchasing, offering personalized experiences has become the present of all online interactions on all touchpoints. Your customers expect it and, the best part, they engage with it. They appreciate custom messaging and relevant pushes towards sales – which have a higher probability of converting. If you wish to witness a rise in your ROI, you need to invest in connecting with the customer’s expectations and fulfilling them throughout their journey. Nothing but personalization can make that happen for you.

If dynamic personalization is on the forefront of your marketing strategy for 2024 and you’d like to talk to someone about how to structure it right, it is essential to start with one step at a time. We, at Altudo offer Time to Value (TTV) - a solution to fulfil all your personalization requirements on the go. Utilizing the power and features of Sitecore Personalize and Acquia Personalization, TTV offers a business-first approach that includes building human profiles, creating engagement value, getting started with predictive personalization and much more.

Wish to make the most of Martech ecosystem in depth and enjoy the benefits of dynamic content and personalization for your business? Drop a Hi! at Marketing@altudo.co and our team of experts will get in touch with you!