Your Sitecore Investment Just Got Smarter, Here’s How to Take Advantage with SitecoreAI

At Sitecore Symposium 2025, Sitecore introduced SitecoreAI: a unified, AI-powered platform that brings together XM Cloud, CDP & Personalize, Search, and DAM into a single experience. It’s not simply a rebrand or a UI update. It’s a signal that Sitecore is entering an era where marketers and AI collaborate directly within one connected ecosystem.

For existing Sitecore customers, especially those already on Sitecore XM Cloud, this is an opportunity to do much more with what they already have. The transition to SitecoreAI will happen automatically, but unlocking its full value won’t.

The organizations that prepare now, align data, content, and operations around the new capabilities, will be the ones that move fastest once it arrives. In this blog, we will explore how to effectively prepare for these changes and make the most of SitecoreAI’s powerful features.

Getting ready for Personalize and CDP

The first release of SitecoreAI introduces Personalize and CDP directly into the unified experience. This means personalization will no longer live in isolation. It will become a native part of how every digital touchpoint is managed.

To prepare, organizations should be thinking about their data layer. Every meaningful action on your site, clicks, form submissions, video views, should be captured as structured events that can inform future targeting. Establishing this data foundation now ensures that, when SitecoreAI goes live, it immediately has context to work with.

Equally important is defining audiences and behavioral conditions that will drive personalization. Even before advanced segmentation or predictive models, you can identify key visitor types and journeys that matter most. With Sitecore’s out-of-the-box personalization in XM Cloud, those definitions can be used right away to create targeted experiences.

The more structured your data and content are, the more intelligent your personalization can become. SitecoreAI will reward disciplined architectures that make context and intent easy for the system to interpret.

Preparing for DAM

The addition of Digital Asset Management (DAM) in December will extend SitecoreAI’s reach into the creative workflow, making it easier to manage, reuse, and govern media assets across campaigns and channels.

This is the right time to think about how your content is organized. A well-structured asset taxonomy, defining categories, regions, and campaigns will make assets more discoverable and usable across the platform. Many organizations underestimate how foundational this structure is until it’s too late.

Another crucial step is standardizing how assets are produced and consumed. Every image or video on a site has its own set of aspect ratios and resolutions. Cataloging these now allows you to automate renditions in DAM later, eliminating repetitive manual work.

Migration planning should also start early. Not every asset needs to move immediately. Prioritizing high-value imagery and recent campaign content ensures your DAM rollout aligns with storage entitlements and actual marketing needs.

When DAM arrives, those who’ve planned their taxonomy and workflows will see an immediate improvement in content velocity and consistency.

Rethinking Search

When Search becomes part of this unified marketing platform, its role will expand beyond a functional site feature, it will become the connective layer for discovery, relevance, and even real-time personalization.

Configuring Sitecore Search to index key content types should be a priority, even for brands that don’t heavily use search today. Doing so not only improves usability but also sets the foundation for leveraging AI-powered features like dynamic FAQs and context-aware responses.

This is particularly important for enhancing Generative Experience Optimization (GEO), which refers to how your content appears in AI-powered search engines such as ChatGPT and Microsoft Copilot.

By structuring your content for search and implementing components such as Altudo’s GEO Boost FAQ, you can make your digital experiences more discoverable in the age of generative search.

In many ways, optimizing for Sitecore Search is optimizing for the future of how users find and engage with your content.

Learn how Altudo’s GEO Boost can revitalize your Sitecore content for better visibility in AI-driven searches.

Activating AI with Agentic Studio

The next evolution of SitecoreAI lies in Agentic Studio, a workspace where marketers can orchestrate intelligent agents that plan, act, and adapt alongside them, enabling powerful AI workflow automation at scale and introducing a new era of AI agents for marketing.

Adopting Agentic Studio is not just a technical upgrade, it’s an operational shift. To take advantage of it, organizations need to understand their marketing processes deeply, i.e., how campaigns are initiated, approved, localized, and optimized. Mapping those workflows now helps identify where automation adds real value and where human oversight remains essential.

SitecoreAI will launch with 21 prebuilt agents each designed to handle specific marketing tasks such as campaign brief generation, translation, content creation, SEO analysis, and competitor research. These agents can accelerate delivery immediately, but their real power emerges when they’re tailored to your business context.

At Altudo, we typically start with a strategy workshop to assess marketing operations, identify repetitive or rule-based processes, and define where AI agents can safely improve efficiency. This approach ensures that Agentic Studio aligns with your organization’s goals and governance model.

Later, as the ecosystem matures, we help teams extend their setup with custom agents and integrations, often in combination with Gradial, Sitecore’s partner for orchestration beyond the Sitecore ecosystem.

Agentic Studio isn’t about replacing marketers, it’s about giving them intelligent assistants that remove friction, improve execution speed, and keep strategy firmly in human hands.

Planning for the Future of Work

SitecoreAI is more than a product. This AI-powered marketing platform is the blueprint for how marketing and technology will operate together going forward. It collapses the traditional divide between content, data, and activation, creating an ecosystem where every asset, signal, and decision is connected and adaptive.

To fully realize that vision, organizations will need to align their people, processes, and systems. That means preparing data pipelines, refining taxonomy, structuring content models, and thinking critically about where AI fits into everyday workflows. These are cross-disciplinary challenges that require both technical expertise and operational insight.

SitecoreAI represents a clear opportunity for existing customers to accelerate outcomes, not just maintain platforms. With thoughtful preparation, it becomes a force multiplier, reducing time to market, improving personalization, and making marketing teams more autonomous.

Introducing Altudo's SitecoreAI OnRamp

At Altudo, we’re helping clients take advantage of this moment through our SitecoreAI OnRamp program, a structured engagement designed to help organizations realize value from SitecoreAI quickly and intelligently.

OnRamp includes readiness assessments, data and taxonomy planning, AI-powered personalization setup, and AI strategy workshops. Our goal is to ensure that when SitecoreAI arrives, your teams, technology, and operations are already aligned to make the most of it.

The AI era of personalized digital experiences is no longer something to plan for. It’s something to participate in. With SitecoreAI, the potential is already in your hands. Altudo can help you turn it into measurable impact.

What’s next?

SitecoreAI presents a transformative opportunity for organizations to redefine their marketing strategies and enhance digital experiences. By strategically preparing data, content, and processes, businesses can fully leverage the platform's capabilities to drive engagement and performance.

The future of marketing is here, and with careful planning and the right support, your organization can lead the way in this AI-driven era. Ready to take the next step? Altudo’s SitecoreAI OnRamp Workshop helps brands on XM Cloud quickly assess readiness, align teams and systems, and build a practical roadmap to activate SitecoreAI at scale. Register now to secure your session and start unlocking AI-driven personalization, automation, and insights across your organization.