Sitecore Content Hub ONE is a cloud-native, agile headless CMS, for developers and marketers to efficiently launch reusable omnichannel experiences. With it, you can quickly model, author, and deliver content of any type, for any channel.

Business users can oversee content through an uncomplicated, contemporary user interface, while developers have the option to utilize extensive APIs and SDKs for crafting and delivering omnichannel experiences. Let’s learn more about the headless content management system, Content Hub ONE, and its capabilities to achieve personalized customer experiences.

What are the Capabilities of Content Hub ONE?

Sitecore Content Hub ONE offers robust content management, digital asset management, workflow automation, and analytics for seamless content creation and distribution. Let’s look at a few of its features and capabilities.

1. Content modeling user interface

Content Hub ONE introduces a clear separation between content and presentation. This unique approach enables the utilization and customization of content across various channels while leveraging the most suitable tools for your organization's specific requirements. This shift represents a significant change for marketers, granting them the ability to design a highly detailed content model that establishes relationships with other content types.

It seamlessly adapts to diverse business needs, whether for channel publication or campaign purposes. With Content Hub ONE, creating and expanding the content model is a straightforward process that can be accomplished with just a few clicks.

2. User-centric content authoring experience

With Content Hub ONE, content authors can input text, diverse data fields, multimedia content, and even make references to other content items. This modern and intuitive content authoring experience ensures that creating digital experiences for your customers is both enjoyable and effortless.

3. Media management for image assets

Content Hub ONE builds upon our extensive expertise in the digital asset management field, inheriting its legacy from Content Hub DAM. Serving as the younger sibling to Content Hub, Content Hub ONE offers streamlined yet equally potent media management capabilities.

Users can effortlessly upload, tag, and publish assets, seamlessly integrating them within their content items. This integration enables omnichannel distribution, allowing content to be delivered through Edge CDN for a wide-reaching presence across multiple channels.

4. GraphQL APIs for consumption of content at scale

Content delivery in Content Hub ONE is facilitated through edge geo-distributed GraphQL API endpoints. These endpoints enable the seamless delivery of diverse content types to any touchpoint or channel. Notably, there are two specific API endpoints available:

• Preview GraphQL API Endpoint: This endpoint allows the delivery of complete content and media items, regardless of their publication status, including items in "draft" or "changed" status. It proves beneficial for delivering content to staging frontend applications, providing a comprehensive preview experience.


• Delivery GraphQL API Endpoint: Designed for efficient and scalable global content delivery, this endpoint focuses on published content and media. It ensures seamless distribution to live front-end applications, enabling a dynamic and responsive experience for end-users across different channels.

5. Content Management API for developers

Content Hub ONE has been developed with an API-first approach right from its foundation. It boasts a robust Content Management API that adheres to the OpenAPI specifications standards. As part of this API-first design, Content Hub ONE provides an out-of-the-box Swagger app tooling, allowing easy exploration and interaction with the API.

Additionally, you have the flexibility to utilize your preferred OpenAPI tool, such as Postman or any other compatible tool, for seamless integration and customization according to your specific needs.

6. Command Line Interface (CLI), JavaScript SDK and Client SDK

The Content Hub ONE Command Line Interface (CLI) empowers you to efficiently handle content and media within a Content Hub ONE instance and seamlessly deliver it to your preferred front-end system.

By leveraging the CLI, you can communicate with Content Hub ONE instances through APIs, utilizing the provided SDK, and executing commands in the form of text lines. This streamlined approach ensures effective management of content and facilitates smooth integration with your chosen front-end system.

Content Hub ONE Architecture: A Glimpse

All the data is sent and received in a format called JSON, which is a way to organize and exchange information. To work with Content Hub ONE, you can choose any API tool you like. Content Hub ONE is incorporated into Sitecore Experience Edge, a platform hosted by Sitecore that facilitates content publication and its exposure via APIs. This enables you to retrieve and distribute content and media by employing the Preview and Delivery APIs.

You also have the option of using the Content Management API for content and media creation, management, and delivery. Content Hub ONE also provides a Software Development Kit (SDK) and a Command Line Interface (CLI) for your convenience.

• Preview and Delivery APIs: These are like special helpers that allow you to send out and show content in the apps you create. The Preview API helps you see content that's not final yet, kind of like a sneak peek. The Delivery API is for when your content is ready to be seen by everyone, and it's super-fast because it's designed for lots of people using it at the same time.


• Content Management API: This tool helps you create and manage different kinds of content, like articles or images.


• Software Development Kit (SDK): Think of this like a toolbox filled with tools for building apps. It's a set of instructions and building blocks that make it easier to create apps that work with Content Hub ONE.


• Command Line Interface (CLI): This is like a command center for sending out content and media from Content Hub ONE to other places. It helps you use the SDK and APIs to share your stuff with other systems.

In Conclusion

Managing and marketing content is more important than creating content. Organizations must handle the fast pace of customer interaction and the expanding array of communication channels. The growing emphasis on personalized experiences at every point of contact is crucial. Content Hub ONE caters to brands requiring an adaptable headless CMS for dynamic experiences to a wide range of audiences across all touchpoints. Marketers using Content Hub ONE can ensure unified messaging across touchpoints from a single central repository.

Get in touch with us if you would like to know more about the capabilities of Content Hub ONE. As a leading Sitecore platinum partner, we can help you improve your digital experiences with this robust CMS by Sitecore.