Integrate Zendesk and Sitecore

There was a time when seeing your name in an email subject line seemed like a great digital marketing move. Today personalization, which is about offering tailored experiences to customers, requires a far more strategic approach. Customers are inclined towards brands that they feel listen to them, understand them, and pay attention to their needs. It’s a great way for brands to contextualise messages, offers and experiences they deliver, according to each visitor’s unique profile.

It can be viewed as an evolution from marketing communications to digital conversations, with data as the starting point. Collecting, analyzing, and effectively using information about consumer demographics, interests, and behaviors helps brands to create campaigns, content, and experiences that are in sync with the target audience.

"91% of consumers are more likely to shop with brands who recognize, remember, and provide them with relevant offers and recommendations."-Accenture survey, 2018

Tracking and measuring customer behavior helps in offering personalized support and marketing. Consumers are more likely to purchase from brands that know their name and purchase history, and then deliver relevant communication.

In case customers have any questions, they can ask anything using a simple contact form. Ticket creation access can also be given to customers and end-users without a Zendesk account.

Just by adding a button to any webpage or an element on the webpage, end-users/customers can search through the knowledge base, chat with a live agent or submit a ticket. In a nutshell, the look and feel of the webpage can be fully customized.

The potential of Sitecore

Sitecore is heavily customizable, providing the flexibility to select the required features, no restrictions in integration with third party systems and system’s behavior or functionality. The key reason for choosing Sitecore CMS is the most Sitecore systems are multi-lingual and multi-site.

Sitecore’s Web Content Management System, can help analyze customer decision make process by tracking customer behavior on the web. Qualified leads can be converted with the help of Sitecore CMS development.

Sitecore’s Go-To-Tools like Sitecore Experience Accelerator (SXA) and Sitecore Experience Commerce(SXC) help businesses speed up the development process and manage the storefront. Sitecore’s in-built applications, like Web Forms for Marketers (WFFM) and Email Experience Manager (EXM), make designing newsletters, forum or email pitches nimble; and SEO tools help developers write content in compliance with search engine algorithms. Also, unlimited amount of codes can be written and integrated with multiple websites within a short period.

The potential of Zendesk

At its core, Zendesk is essentially a customer support platform that lets brands connect with customers on any channel. Whether the customer wants to connect by phone, chat, email, social media, or any other channel, Zendesk brings all the customer interactions to one simplified platform to make it easy to keep track of all the support requests, answer questions quickly, and monitor customer service agent’s effectiveness.

Zendesk is easy to set up and great to use. The platform offers all the customer relationship management (CRM) tools a brand needs in an industry-leading cloud platform, so whether it’s a fast-growing startup oran enterprise looking to improve your current standards, Zendesk can scale to meet your needs.
To know more, check how you can realize the true potiential of Sitecore with us.