How to Practice Centralized Data Privacy & Compliance in a Multi-site Environment?

With data-driven practices and algorithmic structures shaping daily interactions, there naturally exists concerns around organizational data privacy.

While most digital platforms require some amount of personal data to produce personalized digital experiences, concerns around data privacy are quite reasonable, especially in the wake of various global data-centric scandals.

Data privacy, is, therefore, essentially a concern that derives from inconsistencies regarding how data ought to be collected or handled, based on its sensitivity and importance.

Such concerns become all the more paramount especially when it comes to ‘personal health information’ (PHI) and all kinds of ‘personally identifiable information’ (PII).

These include almost all types of personal financial information, medical records, social security or other identification numbers, names, birthdates, contact information, digital tracking, and so on.

 

What is Data Privacy?

Data privacy or data protection is basically information privacy. As the name suggests, it is the protection of data by proper and regulatory management of personal or sensitive information such as financial, intellectual, or other confidential data.

Policies and specific practices that fulfill data privacy requirements help ensure that sensitive data is accessible only to pre-approved parties with appropriate consent from individuals or groups with whom the data is linked. It prevents malicious use and manipulation of data by unwanted third parties.

Data protection regulations were implemented by governments across the globe to ensure that data privacy is brought under the realm of a fundamental human right where personal data is never at risk of manipulation, especially without knowledge or consent.

Global regulations (GDPR, CCPA, CASL, Germany, China) were therefore implemented to protect individuals and the data that describes them and to ensure the organizations that collect that data do so in a responsible manner. These also mandate that personal data is maintained safely.

 

How does OneWeb Manage Multi-site Compliance?

Most organizations and brands are required to manage multiple sites. This can be a significant challenge not only for providing standardized and customized digital experiences but also for appropriate alignment with data privacy regulations.

The dynamic nature of privacy regulations coupled with the ultimate need to be able to reduce market delivery time makes it all the more necessary to have a well-grounded, yet scalable digital policy framework that can fulfill both these requirements.

The OneWeb framework is aligned with all governmental regulations around privacy including highly-regulated countries such as Germany and China. We use ‘OneTrust’ privacy management with the ‘OneWeb’ framework that enables compliance with CCPA, GDPR, CASL, and the majority of the world’s privacy laws and data protection frameworks.

It helps builds an organizational culture of accountability that keeps users and owners of important data as their main focus. The OneWeb framework has been designed based on our hands-on experience of migrating and managing large numbers of CMS-based sites for Fortune 100 & 500 brands to Sitecore.

This framework provides a launchpad with a pre-existing library of components that brands can leverage right away and thereby help our clients design Web applications and digital ecosystems that align with the current data privacy regulations and enable faster delivery to market.

 

Data-protection Benefits of OneWeb

The OneWeb framework enables you to easily manage a variety of data rights, such as:

• The Right to be forgotten
• The Right of the data subject to access information
• The Right to data portability
• The Right to rectification
• The Right to restriction of processing
• Consent and the right to object
• The Right to be informed
• The Right to opt-out of processing & automated decision making

 

These privacy regulations are built not only into the content-driven pages but can also be implemented into other dynamic features such as Forms, A/B testing scenarios, personalized component functionality, marketing, and email automation.

 

How does OneWeb accomplish both Regulatory and Business-centric Goals?

• Utilizing a modular component library-based development approach that also allows the standardization of the Design themes and maximizes the reusability of the features across the multiple brand variations.
• Using component reusability with a 90:10 ratio, which refers to 90% reusable features to 10% net new features that need to be added.
• Using Sitecore SXA, the UI design themes are extended in a pluggable manner, where new variants can be designed and implemented in a very short time.
• Fully automated CI/CD pipelines for code and foundational content, which focuses on the patterns of development of a multi-site setup.
• Content migration capabilities are maximized using our Website Migration Framework (WMF), which utilizes Automation scripts to gather data from source systems and migrate them to the new target architecture with ease.
• Our framework also aligns with the necessary GDPR and Accessibility compliances with a WCAG 2.1 AA standard and Security compliance.
• Performance capabilities are maximized using the Headless architecture using Sitecore JSS features along with Next JS
• It is also Personalization and A/B Testing ready.

 

What does OneWeb ultimately enable and empower you toward?

• Go to market much faster with self-service and turn-key content operations.
• The ability to launch self-service campaigns.
• A Large component library with drag-and-drop capabilities.
• Consistent and standardized experiences along with the flexibility to deliver unique and personalized brand experiences.
• Governance of content operations to allow brands to deliver content at scale.
• An unwavering support for multiple business regions with a centralized delivery model.
• The ability to onboard new brands or migrate existing brands onto a centralized platform and infrastructure.
• Single Software Development Lifecycle, with single DevOps and a centralized code, based on shared reusable components.
• Enabling a move from multiple workstreams and scrums to a Shared Services delivery model across multiple initiatives to increase operational efficiency and reduce cost.

 

Final Words

Managing a business while ensuring a streamlined and personalized digital customer experience is indeed quite challenging. With the additional requirement to adhere to global, government-directed data privacy regulations, the impediments to a refined digital CX may seem overwhelming.

However, with the OneWeb solution, it is now possible to take care of both requirements without needing to look elsewhere. With an in-built framework aligned with the majority of global governmental data privacy regulations, that also enables a reduction in developmental efforts in personalized and standardized experiences, OneWeb is certainly the most comprehensive and wholesome solution in ensuring that both experience and ethics go hand-in-hand.

If you want to amp up your data privacy framework then reach out to us. Our experts will assist you in your pursuit of refined consumer experiences delivered ethically.