According to a study, about 93% of global web traffic is generated through online search, making it a vital aspect of customer buying. After years of handling client-facing searches with homemade solutions or third-party software products, Sitecore recently acquired Reflektion technology to create a more generalized content tool for giving exceptional search experiences to users. Sitecore officially has its Search product, Sitecore Search, which was launched last year in October at the Sitecore Symposium held in Chicago. Let’s explore the features of this product in detail.

What is Sitecore Search?

Sitecore Search enables marketers to enhance their website's search capabilities. It incorporates AI technology to predict users' search intentions and delivers personalized results. This means that everyone receives tailored search outcomes, making the experience more personalized.

What's great about Sitecore Search is that it's user-friendly and adaptable. It is composable, which Sitecore has been implementing over the past few years. With Sitecore Search, you can effortlessly integrate the solution into your existing systems. Whether you’re using SearchStax, Coveo, or even a custom-made search solution, you can seamlessly transition to Sitecore Search as part of your Composable Stack. It's a plug-and-play solution that's simple to sign up for, configure, and integrate.

Benefits of Sitecore Search and its capabilities

• 1. Fast and predictive search: As users type in their search queries, you can give them suggestions for relevant content. It's like a magical process where with each letter they type, a bunch of search options pop up right below based on what they're writing. And most of the time, customers find exactly what they were going to type in those search options.
• 2. Elevated content: This lets you gain the ability to understand a user’s intention. This not only helps you grasp what they're looking for but also enables you to take immediate action based on their predicted journeys in real-time.
  
  
• 3. Controlled experience: The APIs, and components, can seamlessly embed content search, guided navigation as well as promotion into any of the sites of your choice.
  
  
• 4. Deep content insights: With Sitecore Search, you can give miss to the usual metrics and delve deeper. You can use themes and keywords across your content to gauge user engagement. This opens new avenues for understanding and evaluating how users interact with your website.
  
  
• 5. Easy implementation: Develop search experiences across a wide range of digital assets. These search experiences, built on various digital platforms, are efficiently organized and optimized to cater to your audience.
  
  
• 6. Multilingual search: Businesses are going global, which is regionalizing their products and services to increase relevancy as well as reach more customers. This is to offer their products to everyone and break the regional and lingual barriers.
  
  
• 7. Powerful crawler features: The robust crawler features inherited from Sitecore Discover, Sitecore Search offers customers advanced indexing capabilities. Setting up the crawler entry point is a breeze, requiring just a few simple steps (and ensuring it's publicly accessible, of course). You can also define mappings between HTML tags and index fields, allowing you to precisely index specific parts of the web pages you're indexing.
  
  
• 8. Push API endpoint: In case the crawler falls short of your requirements, Sitecore Search offers an additional Push API endpoint. This endpoint allows you to index more complex data, with the need for greater customization. However, it gives the development teams complete control to index any necessary information, including custom databases or even external web services.
  
  
• 9. ML models to provide AI-Powered suggestions: The analytics gathered can be used to fuel machine learning models, enabling AI-powered suggestions. The Sitecore Discover team has dedicated years of refinement to perfecting this, and now it has reached a great level of accuracy in predictions. This has the potential to revolutionize the game and bring about significant changes in user experiences.
  
  

Wrapping Up

The significance of search has never been greater. People are actively exploring diverse channels and seeking new methods to access information. It is crucial to address this consumer demand by enhancing digital search capabilities. After all, this is the era of digital transformation, where upgrading digital search is the key.

That's precisely where Sitecore Search comes into play. It is purpose-built to cater to these evolving search needs and provides marketers with a unified system to deliver highly relevant content through its AI-powered capabilities. Contact us for your business needs and our team of certified Sitecore experts will assist you.