INDUSTRY

Consumer Goods

Empowering CPG brands to create unforgettable consumer experiences, drive lasting loyalty, and seize market opportunities with cutting-edge solutions

CPG IT Solutions for Building a Digitally-Strong Bridge Between Brands and Consumers

Factors like complicated omnichannel customer journeys, lack of first-party data, available data residing in silos, competition from digital native brands, and lack of personalization prove to be challenges for CPG brands. In this rapidly evolving digital environment, the stakes are higher than ever.

To thrive, organizations must prioritize creating personalized omnichannel cross-brand experiences that not only enhance customer engagement but also drive significant revenue growth.

At Altudo, we support CPG brands in navigating this digital revolution by offering insights into consumer behavior and implementing integrated technology solutions. With over 15 years of experience, we help brands create a unified view of their customers and maximize the potential of first-party data to drive a strong digital presence and gain a competitive edge.

What is Synergy?

A blueprint for a flexible long-living MarTech architecture, built on years of experience
A digital solution accelerator with prebuilt connectors and solution templates
A digital composable solution framework that enables value realization without massive technology migrations

Now, CPG brands can transform at their own pace via the Power of One architecture that uses low code/no-code pluggable approach.

What is Content 2 Commerce?

An eCommerce solution that taps into consumer and buyer intent to drive your brand’s outreach
A digital platform that drives engagement with a seamless commerce and cart experience
A solution using our Consumer Decision Spectrum for better interactions and engagement

With Content 2 Commerce, CPG brands can deliver experience-driven commerce in the simplest way.

What is OneWeb?

A unified experience management framework that allows brands to deliver content on a scale
A solution that centralizes management processes for multiple websites
A platform that enables hyper-personalized customer experience across the web

With OneWeb, enjoy the ability to launch new websites and microsites in minimum efforts and time.

CMS Optimization

We develop and modernize websites that deliver user-friendliness to create direct digital relationships with the consumers and nurture them with brand alignment.

Digital & CX Strategy

We leverage the best technology and innovation to understand the customer journey, craft a robust CX strategy, and establish a strong digital presence that offers convenience to consumers.

Ecommerce Enablement

We establish assortment by channel, optimize supply chain management, accelerate social selling and enable seamless commerce experience that motivates your customers to visit again and shop more.

MarTech Integration

We eliminate your hassle of choosing suitable MarTech by providing the best solution according to the marketing needs for your business, to save your time and cost in the longer run.

CDP Implementation

We help you achieve your strategic goals by creating centralized customer profiles, unifying real-time data, and aligning customer experiences with content that users find relatable and valuable.

Customer Intent Driven Optimization

We analyze your data smartly to understand the consumer behavior and identify opportunities that can offer personalization at scale across various social channels.

Our
Partners

Workshops that Get You Going

Sathish Balakrishnan

Senior Vice President, Delivery

Smartsites - Build Websites That Behave The Way They Are Supposed To

Build a website that keeps your customers engaged with 1:1 personalization for a wholesome experience. Dive deep to learn how to drive business with a smart website.

Akhil Mittal

Senior Vice President, Sales & Marketing

DTC Digital Commerce Strategy Workshop

Customers prefer brands that bypass middlemen and understand them 1:1 and because of this Direct-To-Consumer brands are in high demand. Hop on to transform your retail business to a D2C model.

Publications
& Thought Leadership

Webinar

Reshaping the Future of Consumer Goods

In this webinar, our experts talk about everything a CPG company should know about customer intimacy and how to prioritize it for good.

Watch Now

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EBOOK

Consumer Intent to Commerce

Here is an ebook that talks about the importance of embracing the power of digital for CPGs to enhance customer's digital experiences, using the right tips and tricks to help you stay on top of market demand.

Get Ebook