W. P. Carey’s Shift to SaaS Efficiency

Overview

W. P. Carey, a leading global real estate investment firm, set out to modernize its digital presence while reducing the operational burden of in-house infrastructure. The marketing team needed greater agility in managing content and design, while the organization sought to cut the escalating costs tied to maintaining and upgrading its legacy Sitecore platform.

Altudo partnered with W. P. Carey to transition from Sitecore to Drupal 8 CMS on Acquia Cloud, creating a flexible, SaaS-based ecosystem that streamlined content management, improved site performance, and eliminated dependence on IT teams. With Acquia Site Studio integration, marketers gained full control over layouts and workflows, while Drupal’s multi-site architecture consolidated hosting for two sites on a single server, driving efficiency and scalability.

The result: a 30% reduction in Total Cost of Ownership, lower maintenance expenses, and a modern, personalized digital experience that empowers marketing agility and supports long-term growth.

Challenges

• The client wanted a solution that could help them to maintain the site without managing in-house infrastructure.
• The marketing team wanted to have a better interactive dashboard to manage the UI of their website.
• As the client was already using Sitecore and awaiting an upgrade soon, they wanted to reduce its server and application maintenance cost by moving to a SAAS model.

Solutions

Altudo empowered W.P. Carey with comprehensive technology and advisory support to select and implement the most suitable platform for their needs. The team adopted Drupal 8 CMS, seamlessly integrated with Acquia Site Studio for enhanced design and functionality. The transition included hosting their Drupal site on Acquia’s SaaS cloud, ensuring scalability, reliability, and modern digital capabilities. This solution not only optimized operational efficiency but also aligned with W.P. Carey’s vision of a robust, user-centric digital presence.

Results

• 30% reduction in Total Cost of Ownership (TCO) through optimized solutions.

• Enhanced UX/UI and streamlined content workflows, improving website navigation and information findability.

• Reduced maintenance costs by hosting two websites on a single server using Drupal’s multi-site architecture.

• Empowered marketing teams to create pages independently, eliminating the need for an in-house infrastructure team.

• Delivered a more interactive and personalized website, significantly enhancing the overall customer experience.