Real Estate Investment Services

W. P. Carey Modernizes Digital Experience and Reduces TCO by 30%

Discover how a leading real estate investment firm modernized its digital experience with a SaaS-based CMS, empowering marketers while reducing total cost of ownership by 30%

Client Overview

W. P. Carey is a global real estate investment firm that specializes in corporate sale-leaseback and net lease investments across property types. They deliver long-term value through strategic leasing and portfolio management.

Results Achieved

30%

Reduction in Total Cost of Ownership

By moving from a legacy CMS to a SaaS-based Drupal 8 solution on Acquia Cloud, the firm reduced infrastructure, upgrade, and maintenance costs while lowering operational complexity.

100%

Marketing-Controlled Content Updates

With Acquia Site Studio integration and modern workflows, marketing teams gained full control over layout and content, eliminating bottlenecks and reducing reliance on IT support.

2 Websites Managed on One Server

Drupal’s multi-site architecture enabled hosting two sites on a single server, cutting maintenance costs and streamlining administrative overhead without sacrificing performance or scalability.

Challenges Faced by W. P. Carey

W. P. Carey’s legacy Sitecore implementation had grown costly and complex to manage, requiring frequent upgrades, significant in-house infrastructure overhead, and heavy IT involvement for routine updates. The marketing team lacked the autonomy to quickly update content or change layouts, slowing campaigns and creating operational drag.

As the firm awaited a major platform upgrade, it saw the opportunity to modernize its digital presence, reduce dependency on internal infrastructure, and enhance agility for content creation and personalization. The goal was to adopt a SaaS-centric model that improved user experience while cutting total cost of ownership and simplifying ongoing maintenance.

Solutions Offered by Altudo

01
Migrated to Drupal 8 CMS on Acquia Cloud
Altudo guided the transition from Sitecore to Drupal 8 hosted on the Acquia SaaS platform, delivering a flexible, scalable infrastructure that eliminated the burden of on-premise maintenance.
02
Integrated Acquia Site Studio for Design Control
Site Studio gave the marketing team intuitive tools to manage content, layouts, and UI without developer dependency, supporting faster iterations and self-service publishing.
03
Implemented Multi-Site Hosting Architecture
Leveraged Drupal’s multi-site capabilities to host two distinct sites on a single server, centralizing administration while reducing hosting and maintenance costs.
04
Simplified Content Workflows
Streamlined editorial and publishing processes reduced friction in content updates, ensuring faster time to market for campaigns and improved operational efficiency.
05
Enhanced UX and Navigation
Redesigned key sections and navigation flows to improve findability, user engagement, and overall experience across desktop and mobile audiences.