Tile Shop’s Digital Transformation with Sitecore

Overview

As The Tile Shop expanded its digital footprint, it faced mounting challenges with its legacy monolithic ERP system. The outdated setup limited agility, slowed innovation, and constrained marketing teams dependent on IT for content updates. To overcome these roadblocks, The Tile Shop partnered with Altudo to implement a customized composable commerce solution.

By transitioning to a headless architecture powered by Sitecore XM Cloud, OrderCloud, and Discover, the company gained scalability, flexibility, and faster integration with best-of-breed systems while maintaining consistent ERP connectivity.

The transformation delivered up to 50% faster development, 25% quicker content deployment, 20% higher conversions, and 5x better site performance. Marketing teams now manage content independently, driving engaging product stories and experiences for both B2B and retail customers, fueling agility, growth, and personalized omnichannel engagement.

Challenges

• The existing monolithic ERP system hindered the company's ability to adapt to new business models and market strategies.
• The legacy system's complexity led to prolonged development cycles, slowing time to market.
• Marketing teams relied heavily on IT for content updates and deployments, leading to operational inefficiencies and high infrastructure cost.

Solutions

To modernize its ecommerce platform, The Tile Shop partnered with Altudo for a customized composable commerce solution. It transitioned from a monolithic ERP system to a headless, composable ecommerce architecture using Sitecore XM Cloud, Sitecore OrderCloud, and Sitecore Discover. This modern, decoupled setup integrates seamlessly with the company’s ERP system, providing access to transactional and master data while enhancing agility. The new system supports high traffic volumes, flexible product content, and advanced merchandising strategies.

The composable architecture enabled the marketing teams to manage content and experiences independently, reducing reliance on IT and accelerating content deployment.

Results

• Up to 50% Decrease in development time

• Up to 25% Improvement in content deployment velocity

• 20% increase in conversion rates

• 5x Improved performance

Sitecore and Altudo have been great partners for The Tile Shop. In retail it is change or die, so as a business we need to be agile and be able to pivot quickly. The Sitecore platform and the knowledge and experience that the partnership brings to The Tile Shop enables us to be much better prepared for future challenges.

Christopher Davis, CIO, The Tile Shop