Retail / Ecommerce

The Tile Shop Achieves 50% Faster Development with Sitecore XM Cloud

How a specialty retailer transformed its digital presence with headless architecture

Client Overview

The Tile Shop is a leading specialty retailer of premium tile and stone, serving residential and commercial customers through an omnichannel model spanning stores, digital commerce, and professional trade services.

Results Achieved

50%

Faster Development Velocity

A headless, composable architecture reduced coding dependencies and cut development cycles by up to half, enabling quicker delivery of features and business-driven initiatives.

25%

Quicker Content Deployment

Decoupled content management and independent authoring empowered marketing teams to deploy content more rapidly, cutting time to market and reducing reliance on IT.

20%

Boost in Conversion Rates

Improved site performance and a more engaging digital commerce experience helped lift overall conversion metrics, driving stronger business outcomes.

Challenges Faced by TileShop

The Tile Shop’s legacy monolithic ERP and ecommerce platform limited agility, slowed innovation, and constrained the ability to scale digital commerce growth. The tightly coupled infrastructure resulted in prolonged development cycles, slowed content deployments, and heavy dependence on IT for routine updates. Marketing teams lacked the autonomy to create and publish rich product stories and campaigns quickly, resulting in slower time to market. Additionally, performance bottlenecks inhibited customer experience quality and conversion potential. To compete effectively in retail and support both B2B and B2C buyers, the organization needed a modern, flexible architecture to deliver faster performance, independent content management, and scalable commerce experiences.

Solutions Offered by Altudo

01
Adopted a Composable, Headless Commerce Stack
Transitioned from the monolithic ERP to a modern composable architecture using Sitecore XM Cloud, OrderCloud, and Discover, enabling flexibility, faster integrations, and future-ready ecommerce scalability.
02
Decoupled Frontend for Performance
Implemented a headless delivery approach that separates content and commerce services from presentation, improving performance and allowing front-end innovation without backend constraints.
03
Seamless ERP Integration
Maintained consistent connectivity with core ERP systems to ensure access to master and transactional data while benefiting from best-of-breed components for commerce, content, and experience management.
04
Empowered Content Teams
Enabled marketing teams with independent content control, reducing reliance on IT for content updates and accelerating deployment cadence with reusable components and simplified workflows.
05
Enabled 5x Faster Site Performance
Implemented headless delivery with modern frontend tooling to dramatically improve page load speeds, enhance responsiveness, and deliver a consistently fast experience across both B2C and B2B commerce touchpoints.