Reimagining Real Estate Operations with Intelligent AI Agents

Overview

In the healthcare sector, reliability, speed, and accessibility are crucial. The organization’s legacy WordPress setup had become a roadblock: slow, fragmented, and difficult to maintain across global markets. Updating content was cumbersome, and the lack of multilingual and compliance support hindered global engagement.

To overcome these challenges, the brand partnered with Altudo to implement Sitecore XM Cloud: a SaaS-first, composable DXP. The new platform, powered by a headless Next.js architecture, enables lightning-fast content delivery, streamlined workflows, and secure scalability. Integrated with Salesforce and HubSpot, it allows personalized engagement and stronger lead conversion.

Today, the company operates on a unified digital foundation that enhances healthcare communication, user experience, and marketing agility worldwide.

Challenges

• Managing content across WordPress silos created operational complexity, high maintenance overhead, and limited collaboration
• Healthcare professionals faced frequent slowdowns, poor navigation, and inconsistent design, undermining trust in an industry where speed and accessibility are critical
• The outdated platform lacked enterprise-grade safeguards
• WordPress lacked advanced analytics, UX optimization, personalization, and SEO tools. Marketing teams were constrained in creating impactful, localized experiences that drive engagement
• Supporting multiple regions, languages, and compliance requirements was difficult without automation
• The old platform could not support evolving brand requirements, nor provide a smooth, user-friendly experience for marketers and end-users

Solutions

To address these challenges and future-proof its digital ecosystem, the healthcare brand partnered with Altudo to migrate from WordPress to Sitecore XM Cloud with a fully composable, headless Next.js architecture.

Key initiatives included:

• Modern composable architecture: Built on Sitecore XM Cloud, Next.js, and deployed globally on Vercel, delivering speed, scalability, and compliance (HIPAA, GDPR).
• Reusable design system & branding: Incorporated the new branding with a robust, reusable component library for rapid page assembly and consistency.
• Performance-first engineering: Leveraged Incremental Static Regeneration (ISR) for real-time content publishing, delivering sub-second responsiveness. Sitecore Search ensures faster and more relevant discovery for healthcare professionals.
• Robust development practices: Implemented Sitecore best practices (Helix + React), CI/CD pipeline with defined workflows, branching strategies, and a thoroughly tested, bug-free build.
• Integrated ecosystem:Connected third-party tools, Salesforce, and HubSpot for seamless data flows and personalized engagement.
• Global content and translation management: Migrated full content including multi-language support and translation workflows with the ability to easily add/edit new languages.
• Marketing empowerment: Sitecore’s Visual Builder enables non-technical users to create, edit, and localize content visually, reducing IT reliance and improving time-to-market.
• Training and onboarding: Equipped the brand teams with the knowledge and processes to maximize Sitecore’s capabilities.
• Compliance, SEO, and accessibility: Delivered technical/on-page SEO enhancements, data compliance, and accessibility alignment including Section 508 compliance at WCAG 2.1 AA standards, ensuring inclusivity for all users.
• Operational excellence: Project executed within defined scope, coding standards, quality benchmarks, and timelines, ensuring a smooth go-live and robust post-launch support.

Results

Performance KPIs

• 92% SEO score: Improved from 88%, boosting visibility and compliance
• 90%+ stability gain: Blocking time cut from 1.4s to 0.09s
• 89% performance score: Up from 50%, reflecting faster speed and responsiveness
• 50%+ faster Largest Contentful Paint: Dropped from 4.8s to 2.2s
• 47% faster Speed Index: Reduced load time from 7.2s to 3.8s
• 44% faster First Contentful Paint: Cut from 2.4s to 1.3s

Technical Performance KPIs

• <200ms TTFB: Improved server responsiveness for instant loading
• 99.9% uptime: Reliable, highly available global platform
• 99%+ deployment success: Achieved via CI/CD automation

Content Management KPIs

• 30–50% faster production: Enabled by reusable components
• 40% faster localization: Reduced turnaround for translations
• 30%+ content reuse: Streamlined multilingual and regional rollouts
• 30% higher operational efficiency: Fewer IT dependencies

Marketing KPIs

• 20–30% longer sessions: Users engage more with faster UX
• 15–20% lower bounce rate: Reduced drop-offs with smoother navigation
• 15% higher CTA clicks: Improved content discoverability
• 15% more leads: Driven via Salesforce + HubSpot integration

Business Impact KPIs

• 40% lower maintenance cost: Single CMS cut IT overhead
• 40% fewer IT dependencies: Marketing teams self-manage campaigns
• 30% faster time-to-market: Accelerated campaign rollouts
• 10% higher digital revenue: Growth from stronger personalization