PulteGroup’s CX Reinvention with Sitecore

Overview

In today’s digital-first world, PulteGroup recognized the need to elevate its customer experience to match rising homebuyer expectations. The aim was to go beyond showcasing homes and create a personalized, guided journey from first visit to purchase. With data spread across multiple systems, the challenge was to unify and activate it for relevant, timely engagement.

Altudo modernized PulteGroup’s tech stack: migrating to Sitecore 10.2 on AKS and integrating Sitecore CDP and Personalize for unified data handling and real-time content delivery. A three-phase roadmap, aligning goals, building infrastructure, and optimizing results, ensured measurable impact.

Early tracking and parallel deployment accelerated time-to-value, enabling smarter segmentation, personalized messaging, and seamless customer journeys that drove engagement and conversions.

Challenges

• Complex campaign creation, multi-step process requiring manual intervention across multiple platforms, leading to inefficiencies and delays
• The Client Portal required ongoing integration support, feature enhancements, and upgrades for better functionality
• Need for an interactive tool to effectively demonstrate the banking workflow
• With the outdated digital infrastructure, the client website needed an efficient CMS to scale and compete with the rising digital native banks
• Need for integration and merger with the WorldPay digital technology
• Need for a data-ecosystem that connects data providers, tool providers and data consumers
• The marketing team lacked an automated system that could integrate platforms to streamline campaign execution
• Need for integration and merger of Worldpay digital technologies into this financial service organization

Solutions

Altudo has a long-standing relationship with the client, dating back to 2016 when we worked with the client’s central IT team to roll out new integrations, feature enhancements and support for Client Portal application. We enabled them to implement Ethos- an innovative data ecosystem along with fulfilling their staffing requirements across the globe.

To support this engagement at scale, the client also leveraged Altudo’s Global Capability Center (GCC) model, ensuring access to a dedicated, high-quality delivery team across functions.

Our team worked with the institution's marketing team to complete the migration of Worldpay onto their website. Our solution architects worked to upgrade Ethos Sitecore instance with Sitecore RSS components. We integrated Sitecore, Marketo and Workfront enable end to end automation of campaign creation using a single trigger form.

We amplified real-time segmentation and behavior-based profiling with headless Digital Marketing Suite for personalized engagement. Our deployment strategy supported both on-premises and cloud-first approaches, with AWS ensuring scalability and reliability.

Results

• 10+ domains launched using a unified reusable component library
• 4 months for Worldpay launch in 10+ language variants
• 5X gain in time to market with SXA
• 3 months to launch marketplace MVP
• Enable faster execution of marketing campaigns, leading to reduced costs and improved efficiency