Crystal Springs Resort’s Digital Transformation

Overview

Crystal Springs Resort, a premier luxury hospitality destination, was ready to elevate its marketing technology ecosystem. Operating on an industry-specific CMS had limited its ability to execute advanced, cross-channel campaigns. After a platform selection initiative with Sherpera Consulting, the resort identified Drupal as its future-ready CMS to power scalability and richer guest engagement.

Partnering with Altudo, Crystal Springs embarked on a digital transformation to implement an agile, open-architecture CMS on the Pantheon platform. The migration prioritized enhanced workflows, streamlined CTA management, and stronger marketing integrations to deliver unified, data-driven experiences across channels.

The transformation empowered the resort with improved agility, operational efficiency, and actionable insights, enabling more personalized guest engagement, faster campaign execution, and a foundation for sustained growth in the competitive luxury hospitality market.

Challenges

• The current platform lacked flexibility, hindering advanced personalization, cross-channel marketing, and seamless integrations with tools like Google Analytics
• Inefficient workflows and lack of automation make it difficult for a small team to manage content effectively without IT support
• Suboptimal features like the events calendar, limited search capabilities, and inadequate property mapping reduced customer satisfaction
• The client required a scalable CMS with robust deployment pipelines and comprehensive training for long-term operational success

Solutions

Crystal Springs Resort's digital transformation included optimized content architecture, user-centric design enhancements, and a responsive UI. The adoption of Drupal 10 enabled modern, scalable operations, with new functionality for venues and dynamic content modeling. Performance optimizations ensured a seamless and efficient user experience.

Results

• 15% increase in form submissions in targeted areas through improved CTA placement

• Rapid deployment cycles (days and weeks instead of months and quarters)

• Increased ability for internal and external integrations resulting in a more mature marketing stack

• Enhanced management workflow, allowing content managers better control and rapid deployment of new marketing ideas

Altudo’s knowledge and expertise helped us build a platform that freed us from the burden of our limiting CMS and enables our team to move at the speed of the customer and market, helping us drive more revenue and reducing the cost of doing business.

Chris Mulvahil, CMO