Technology / Telecommunications

AFL Achieves 30% Faster Development, Lower TCO with Sitecore XM Cloud

How a global telecom infrastructure leader migrated from Sitecore XP to Sitecore XM Cloud for speed, scale, and agility.

Client Overview

AFL is a global leader in digital infrastructure solutions that offers high-speed connectivity across data centers, enterprises, and service providers worldwide.

Results Achieved

20–30%

Faster Release Cycles

Migrating to a cloud-native, headless architecture enabled leaner development processes and more rapid deployments, helping teams deliver digital experiences more efficiently.

20–25%

Lower TCO

By consolidating infrastructure, modernizing the tech stack, and removing legacy dependencies, the transformation reduced operational and licensing costs.

15–20%

Performance Improvement

Page load times and search responsiveness improved significantly under the new architecture, fostering better user satisfaction and engagement.

Challenges

AFL’s legacy on-premise Sitecore XP platform was limiting marketing agility and the ability to scale digital content globally. Fragmented content systems across regions led to slow page performance and search latency, constraining user engagement and campaign responsiveness.

With content spanning 20,000+ pages, multiple languages, and geographies, the firm faced high migration risks, lack of unified personalization capabilities, and growing total cost of ownership. AFL required a secure, cloud-native CMS foundation that could support global growth while minimizing migration risk and disruption.

Solutions

01
Migrated to Headless Sitecore XM Cloud
Transitioned from Sitecore XP to cloud-native XM Cloud with a headless setup deployed on a globally distributed CDN to enhance performance, resilience, and flexibility.
02
Unified Search and Simplified Ecosystem
Replaced legacy third-party search with Sitecore Search to consolidate technology, improve search performance, and enable unified personalization across touchpoints.
03
Structured, Automated Content Migration
Moved 20,000+ pages across regions and languages using best-practice accelerators and QA automation, preserving SEO and business continuity with minimal disruption.
04
Integrated Data & Marketing Stack
Connected the XM Cloud platform with Salesforce and Marketo to unify customer data and support data-driven campaigns and omnichannel engagement flows.
05
Empowered Marketing Teams
Enabled content authors with modern visual authoring tools, reducing dependency on developers and accelerating campaign execution.