Himanshu Gaba Senior Associate – Marketing

Account Based Marketing Success Metrics
ABM success metrics – Do you measure these?

The rate at which Marketers are adopting Account Based Marketing is really surprising. Many of us might have a question . . .

Lead Scoring
Lead Scoring – Bridging Marketing to Actual Sales

Sales teams find no luck with marketing leads and they keep on claiming they’re “just no good”. Contra . . .

Top 3 reasons for brands to go Direct-to-Consumer (D2C)

Commerce is now driven by shoppers. They research online before they buy online or offline. Infact 72% of shoppers resea . . .

Self Service Omnichannel Marketing Dashboard
Why marketers need a Self Service Omnichannel Marketing Dashboard

Marketers have started following a data-driven approach these days. But as marketers we most often find ourselves strugg . . .

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