Apoorv Durga Marketing Technologist, Altudo

CDPs For Improving Customer Experience

There are several surveys that show improving Customer Experience, or CX is a major priority for consumer brands.  Our o . . .

How to Categorize CDPs For Your Needs

There was a time when seeing your name in an email subject line seemed like a great digital marketing move. Today person . . .

Remove Data Silos For A Great Omnichannel Customer Experience

There are several examples. The other day, I booked a banker’s cheque on my bank’s website to be picked up from my neare . . .

What Does a Customer Data Platform Do?

2020 was the year of changing trends, needs and demands across the globe. The year was particularly challenging for bran . . .

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