
Edwin Spradley
Senior Director - Commerce
Eddie is a seasoned Ecommerce leader with 12+ years of experience in digital transformation and delivering measurable business value. With 7 years in agency roles and 5 on the client side, he brings a balanced perspective to solving digital challenges. Specializing in go-to-market strategies, he leverages platforms like Sitecore, BigCommerce, Magento, Shopify, and Salesforce Commerce Cloud. Eddie’s expertise spans B2B and B2C, integrating marketing and technology to drive business success.

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